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    The Importance of Data Fidelity in Driving Ad Strategy

    Social media is taking the top position as the lead marketing campaign plat...

    • martechnology

    Your multi-location business must first ensure that you...

    Your multi-location business must first ensure that your local listings are...

    • martechnology

    Ecommerce vs Entertainment – The New Battle for Primeti...

    On-site conversion partners are one partner type leading the way in this in...

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    Emptying out the cookie jar: Challenges and opportuniti...

    As brands and marketers start to address what they’re going to do in this c...

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    Marketers Say Predicting Customer Behavior is More Valu...

    Marketers Say Predicting Customer Behavior is More Valuable than Winning Lo...

    • martechnology

    Tackling The Issues of Data Privacy in The Marketing La...

    Marketers are obsessed with statistics. Over the last decade, customer data...

    • martechnology

    What is zero-party data and can it help drive customer...

    Cheetah Digital is a cross-channel customer engagement solution provider fo...

    • martechnology

    Everything You Must Know About Voice AI in Marketing

    Voice recording and AI systems have been rapidly evolving, pushed by new an...

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    Rajat Kapoor's 'RK/RKAY' Teaser Out Now

    The teaser of Rajat Kapoor's 'RK/RKAY' starring Ranvir Shorey and Mallika S...

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    A Brief Guide to Technographics and the Data It Offers

    How does technological data help customer retention? It’s not an easy assoc...

    • martechnology

    What does customer loyalty look like in the cookieless...

    With all these new privacy changes, it’s time for marketers to get back to...

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    How to unlock the power of mobile marketing in a cookie...

    The value of mobile in the digital age is vast. When engaging with a brand,...

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    How Brands Can Become Digital Competitors in APAC

    Mobile usage and commerce are growing rapidly across APAC. Smartphone use i...

    • martechnology

    Behavioral Segmentation: Definition, Examples, and Ever...

    Vitally important to the operation of a business is recognizing those who a...

    • martechnology

    Are You Using an Answers-Based Digital Marketing Strate...

    Ratings and reviews are other great tactics for preparing an answers-based...

    • martechnology