The Importance of Data Fidelity in Driving Ad Strategy
Social media is taking the top position as the lead marketing campaign platform for advertisers, with more than 60% of all advertisers planning to increase Instagram budgets in the coming years. Social media ad spending exceeded $44 billion in the U.S. alone in 2021, and over 40% of organizations touted Facebook as their highest ROI in terms of social media advertising efforts.
Advertising through social media platforms is effective, but the nuances of running campaigns on multiple platforms present various challenges. Complex requirements for video file renditions, particularly with TikTok, only end up adding to file management errors that already plague teams, such as lost assets and downstream data fidelity issues. Further, most digital platforms require files to be in different formats when working across channels, leading to increased downstream data fidelity issues that stem from improper file naming, cataloging, and inconsistent metadata nomenclature.
