Remember those days, when the counting of sold-out tickets was only the way of evaluating the success of an event? But as time changes, the meaning and success measures have changed a lot. Nowadays, an event management company in Singapore or other localities measure success in different ways. Event planners tell the success rating for any program.
Now the question is, what are the different methods of determining the success rate? Well, here is a very simple solution to your question! We will discuss the top 5 most significant ways of determining the success rate of an event. Below we have enlisted the topmost methods.
Five Ways For Measuring Event Success
1. Count Check-ins
Let's start with a traditional method, which means counting heads. Well, if you choose the right event production in Singapore can help you in figuring out the number of attendees. You can easily monitor your number of check-ins and sales. They will keep a track record of the total number of people purchasing event tickets. Additionally, it will find out whether customers are new or old ones.
It's not just checking the ticket sales or attendees. You can easily measure the success rate by checking total sign-ups for the trial. Moreover, counting the total phone calls and email inquiries isn't bad.
In the end, this will tell you the success rate of your event in comparison with the previous event.
2. Monitoring SM Activities
It is the modern way of tracking the success rate of any program. Basically, social media is a boon for event planners.
Nowadays, people rely on social media to inquire about events. So, social media promotions give hype to any event.
Believe it or not, you will find 90% of your attendees present on social media (Facebook, Instagram, or Twitter). The method is simple; you need to count the total number of likes, shares, retweets, or comments. This will definitely contributes to seeing the engagement rate of any program.
Moreover, with the help of social media, you can also see whether your program, speaker, session, host, and other things were good enough or not.
Furthermore, you can ask people to use a particular hashtag for promoting your event. You will be able to read the views or posts of attendees about your program. It will be easier to check out whether people are praising or complaining.
3. Survey And Feedbacks
Whatever your benefits were, every attendee will have a different experience. So, we highly recommend you conduct a survey after completing an event.
Genuine feedback by them will allow understanding the experience in a better way. At last, it will help measure the success rate of your program.
Furthermore, you can ask the crowd to give you a rating on a scale of 10. Also, suggest the ways to improve better for next time.
Surveys will allow you to get a casual idea about the perception of attendees. It will help you discover the weak points (such as lack of entertainment, insufficient venue, bad food, and much more) that must improve next time.
4. Calculating Revenue In Comparison With Per Head Cost
When organizing an event, the aim is to attract new customers and create branding. So, when you attract new clients, it means bringing more revenue to your company.
The rule is simple: you need to spend bucks to make money.
If you are investing more, then it's obvious to expect good revenue.
So for understanding the success rate, measure parameters such as:
Actual revenue v/s Actual cost
Actual cost v/s Anticipated cost
Actual revenue v/s Anticipated revenue
Remember, if you are going out of budget and earning less revenue, then it's clear that your event is a failure. For instance, you have invested in newsletters, social media marketing, and other strategies but haven't attracted the desired audience. So, you are not achieving your aim, and investment in the event has become a failure.
5. Sponsor Satisfaction Surveys
Same as sending a survey to attendees, you can ask sponsors to fill the survey form. It is an excellent method for identifying the success rates of your program. If you have organized a live stream, float the survey paper to sponsors. It will help to know their engagement level in your event.
If sponsors enjoyed your program and gave a high Net Promoter Score (NPS), they will be more investment opportunities for your cause. It will indicate the best and favorable results.
We understand how important it is for an organizer to succeed in an event. So, hire an virtual event Singapore that knows success strategies for a good reputation. If you follow the above-listed five tips, then it will be easier to measure the success rate of your seminar, session, or another program.
All the best!