A Product registration software collects valuable information about each customer, such as their name, e-mail address and any other information they provide during registration. Data is then used to increase repeat sales, manage warranty claims and improve customer satisfaction.
But a lot of brands despite having a product registration process in place, suffer from extremely low product registration rates. If you are one of them, learn how to increase your product registration rates..
Simplify the product registration process -
The biggest problem with the registration process is that it's complicated. The registration form is the first thing people see when they visit your website.
Your registration form should be short and clear but not so short that it feels like a forced choice. Take advantage of the fact that you have their attention by making sure there are no mistakes on the form itself or in its instructions.
NeuroWarranty is amongst one of the most easy-to-use product registration software available in the market right now - Click here to get the complete product experience.
Offer customers something in return for their data -
The first step to increasing product registrations is to deliver value in return for customer data. A good example of this is building a loyalty program that tracks how customers are using your products and services, and then gives them discounts and other rewards when they use them more.
A company might offer customers a discount on their next purchase if they register for the service. Or it might send them an e-mail about new products and services.
The key is to make sure that the customer has something of value to receive from registering with the company. But how can you make use of data that you onboard, Click here to know how you can increase repeat sales by as much as 180% using customer data.
Simplify Access to Help, Support -
One of the best ways to improve product registration is to simplify access to help, support, and assist. You may also want to consider using an automated system for handling customer inquiries. This will allow you to quickly respond to inquiries and focus on other aspects of your business without having to deal with low-priority issues or follow up with customers who haven't been able to resolve their issues.
For more tips, check out this blog “How to increase product registration rates?"