How to deliver an unparalleled post-sales experience using a warranty solution?
Your competitors are no longer competing with your product or your pricing... So what exactly is their game plan?
Research by Gartner shows that in 2022, 81% of the brands mostly or completely compete only on customer experience. A positive post-sales experience is now the most important criterion for customers in making their buying decisions. A study by PwC points out that 86% of customers consider a positive post-sales experience as their top priority.
A hassle-free warranty process is one of the most important aspects of the post-sales experience, as it show's your customers that you care about them even after the purchase and helps build trust between you and your customers for future transactions.
So how can you exactly provide an unparalleled post-sales experience to your customers using your warranty process?
1. Digitize warranty registrations to provide a positive post-sales experience.
Most customers think of warranty claims as a hassle-filled process as traditional paper-based warranty programs make them secure their old bills and warranty cards and present them at the time of warranty claims.
This becomes annoying for your customers as it is difficult to secure old paperwork, and customers are often buying new products almost every week, making it more difficult to manage multiple warranties.
Enabling digital warranty registrations at the time of purchase allows customers to digitally register their brand for a future warranty claim, saving them from the hassle of managing exhaustive paperwork.
2. Educate your customers
Your warranty process is a crucial post-sales touchpoint with your customers and should be used to educate and engage them in activities more than just warranties.
NeuroWarranty's warranty registration solution creates for you a custom landing page that your customers get directed to while registering warranties you can use this digital real estate to educate and engage your customers by providing how-to guides, answering FAQs, collecting feedback and even cross-selling related products.
In addition to the tips listed above, there are many more. Read this blog to know more "How to deliver an unparalleled post-sales experience using a warranty solution?"