MedicalAdherence Market – Global Industry Insights, Trends, Outlook, and OpportunityAnalysis, 2018-2026
Medical adherence refers tocompliance of a patient to the prescribed medications with recommended dosageand stipulated time. Medical non-adherence can lead to serious complications.Lack of awareness among the populace is a major problem leading to healthproblems that can be easily avoided through proper medical adherence.
As per stats published in 2016 byAmerica Heart Association Inc., around 3 out 4 people in the U.S. do not taketheir medications as directed, which leads to around 125,000 fatalities eachyear.
There are several reasons leadingto medical non-adherence, the most prominent of them being forgetfulness abouttaking medication on time, non-affordability of medicines, and lack ofawareness about the importance of taking medication in a timely manner.
According to the stats of theMillion Hearts, out of 100 prescriptions written only 50-70 are received at thepharmacy, and 48-66 purchase the prescribed medication. Out of these only 25-30takes their medications properly and around only 15-20 refill the medicationsas prescribed (data based on study conducted in the year 2009).
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The clinicians/healthcareprofessionals have to take efforts to reduce the percentage of medicalnon-adherence. They have to encourage the patient to take medicines on time andalso they have to write medical prescription instructions clearly and have toexplain them to the patient. Also, doctors have to reinforce the patientverbally to take medications as prescribed and have to explain the benefits andlosses of medical adherence. Also, by keeping continuous communication withpatient doctors can identify the fear or problems behind the non-adherence ofmedication and can solve them. The doctors have to explain the importance ofmedicines in simple (non-medical) language, so the patient can understand theinstructions easily and can remember it. Also, by keeping follow-up of patientdoctor can address the issue regarding non-adherence of medications also it helpsto maintain a healthy relation with patient. The segmentation of medicaladherence market is done on based on the assessment method and geography.
Medical adherence can be improvedby following some assessment methods - direct method and indirect method.Direct observation, measurement of biological markers and measurement of themedicines/metabolite in blood comes under direct assessment method whileindirect assessment method behavior or physiological markers assessment,self-reporting through surveys, interviews, through secondary data and byelectronic monitoring such as using some mobile apps or by e-pills are indirectmethods of measuring medical adherence.
Initiative from healthcareorganizations and emerging technologies in this field will help medicaladherence market to grow in future
As per the data of American HeartAssociation, in U.S. around US$ 290 billion is spent on medicationnon-adherence yearly, which is avoidable. Also, between 1999 and 2010, around543,000 stroke survivals reported that they are facing higher cost for healthcare due to their medication non-adherence.
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In the global medical adherencemarket North America holds the largest share, followed by Europe. Also, thecontinuous growth observed in APAC region in last few years.
There are so many reasons behindmedical non-adherence but all this are avoidable. Also, some barriers presentin medical adherence market are towing to complex drug therapies patient couldnot understand the treatment and importance of drug. Also, it helps to developanxiety about the medications. Fragmentation of healthcare system is causing toincrease the communication gap in between patient and doctor. The poorcommunication in between medication provider and patient, some unintentionalfacts like forgetfulness of any patient and some socioeconomic factors such ashigh cost of the medicines and illiteracy of people are the barriers formedical adherence market.
Medical adherence program havehigh potential to reduce the healthcare cost by improving health outcomes, itonly needs to follow some implementations and patient engagement program.Improvement of adherence program will help to grow the medical adherencemarket.
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