During the past few years, the use of animated videos in digital marketing has increased significantly. And why shouldn’t it? Animation increases views, engagement, and even sharing. In fact, statistics show that visitors are 65% more likely to purchase a product/service after seeing its video. Moreover,animated videos on website increase click-through-rate by nearly 200%.
If you have also decided to use video animation services for your marketing protocol, it’s time to think about the type of videos you will use. Animation videos are available in many different styles and choosing the right one for your business need is crucial for its success. Here are the five common types of animated videos to try.
1. 2D Animation
2D or character animation is one of the most popular types of the technique used in business videos. The style, similar to traditional cartoon imagery focuses on attention to detail with multiple characters and a complex story. It is a great way to evoke emotions in the audience and is one of the most profitable styles of animation.
2. 3D Animation
3D animation videos are similar to the modern-day movies we see. It is preferred for commercial use as the use of high-quality graphics captures the audience’s interest instantly. Additionally, the illusion created by 3D technology immerses the viewers and keeps them engaged.
3. Whiteboard Animation
Whiteboard animation has gained immense popularity in recent months. They work exactly as they sound – a hand sketches out various scenarios to portray a story or a sequence. Besides whiteboard, a background of a chalkboard, paper, or even sticky notes can be used for the purpose.They give out a simplistic feel to the audience and are usually to-the-point. Cost and time saving,Whiteboard animation is the best solution for explainer videos such as step-by-step tutorials.
4. Motion Graphics
Motion graphics is another style of animation you can benefit from in your business videos. They use a combination of 2D and 3D graphics in special texts and elements to create a story for commercial purpose.
5. Live Videos
As the name implies, live videos are recorded in real-time to build a personal relationship between the audience and the brand. Live videos are often used in testimonials or explainer content to show the human side of a company. In these videos, you can use your employees, consumers, or even yourself before the audience to show how your product/service is helpful.
How to get started
There are many ways to start if you are planning to creative video animation for your marketing strategy. Do-it-yourself animated video makers are widely available online and you can try one of them to prepare studio quality presentations.
You can also enlist the help of a professional video animation company like GLMA Studio to help you create customized animated videos for your business. With years of experience, a professional animation video maker can ensure that you reach your business goals faster and of course…take the hassle from your hand.