Why WooCommerce is the best eCommerce platform?
Among other eCommerce platforms, WooCommerce is a free and advanced plugin. It is empowering 22% of the top 1 Million eCommerce websites. WooCommerce uses WordPress as the parent platform to support all functionalities.
So in this article, we are going to highlight the essential features why businesses should choose WooCommerce to show their brand’s presence online by creating an attractive eCommerce website.
Here are some reasons why WooComerce is the best eCommerce platform.
Search engine friendly platform
SEO plays an important role in getting website free visitors. It also helps search engines to understand your website and get ranked on the 1st page of SERPs. SEO is super easy for WordPress websites, as WooCommerce is the child platform of WordPress that helps to optimize your eCommerce store. Some important tips to optimize your website.
Add title and descriptions for each page
Optimize page title
Use optimized breadcrumbs as it helps users and google to understand your website
Use easy navigation
Optimize your images by adding the same file name and alt text
Use unique content on the pages
Use tools for competitor analysis
Marketing
You can’t sell a single product without a marketing strategy. Marketing for any platform helps to grow your business and attract more customers. Woocommerce does not have any restrictions for marketing purposes.
WooCommerce features allow you to add discounts and add coupon codes to start a helping campaign. You can also use some plugins like Yoast, AIO SEO, and Rankmath for optimizing titles and pages.
WooCommerce allows users to add free shipping coupons to attract more customers. Already reviewed products ensure the trust of users and enhance the chances of selling the product. Integrating follow-up emails and social media helps to boost your sales.
Inventory
Inventory management is an essential aspect of an eCommerce store. Identifying and tracking the stock helps store owners to manage inventory in a few clicks. A Lot of businesses invest hundreds of dollars to manage their online store inventory. For startups, it becomes difficult to handle and pay a lot of money.
WooCommerce ensures to maintain and check the stock. You can also set notifications when your products are out of stock. It helps to manage and control your inventory by removing items automatically. Also don't worry about managing refunds, orders, and emails.
Use analytics
Analytics is one of the key tools used by businesses to measure the leads and the success of their businesses. Underestimating the analytics can result in bringing low ROI. Analytical tools help you to understand in-depth details.
WooCommerce analytics provides an intuitive and clear interface that helps all types of businesses to identify their potential customers. Every owner wants to stay connected with customers, so it’s important to keep track of visitors.
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