Think about it. Have you ever been scrolling through Facebook or Instagram and saw an ad or post for a product that you didn’t even know you needed? This happens more often than you may imagine. Seventy-four percent of consumers discover a new need via social media – hence why social media is now the #1 discovery engine.
Top Trends for Digital Marketers in 2022 and How You Can Prepare
Think about it. Have you ever been scrolling through Facebook or Instagram and saw an ad or post for a product that you didn’t even know you needed? This happens more often than you may imagine. Seventy-four percent of consumers discover a new need via social media – hence why social media is now the #1 discovery engine.Consumers are discovering new products on local social at a rapid pace. You may be surprised to find out that while Facebook is still the top platform for business discovery, local search comes in second. Google has unexpectedly grown local search into a massive social network through reviews, questions and answers, Google Posts, and photos.
