Economic downturns are faced by marketers in every business and tackling them is a skill. Here are marketing strategies during an economic downturn.

Not all marketing changes are here to stay, just as not all fads are trends. What’s shaping the future of digital marketing?

In the absence of data, marketing is a stale interaction and businesses can lose invaluable opportunities.

In the creator economy for the next-gen brands, authenticity is everything. So how do you build authentic creator relationships?

How to take a more agile approach to consumer understanding By Mark Walker, Revenue Director, Attest Does anybody reading this remember when most new products and technology were developed with the ‘waterfall’ approach?For those who don’t, here’s a quick...

In an Martech interview on Digital Experience, Deanna Ballew shares views on how marketers need to find what can enhance digital customer experiences.

MarTech has traditionally focused on the execution of marketing and advertising campaigns. Whether it is DSPs, DMPs, content marketing, acquisition, etc., MarTech stacks concentrate on the implementation of marketing campaigns

Lynn highlights in an Martech interview on data strategy about how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy

1. Could you tell us more about Omnisend and the inspiration behind starting this company? I used to run a digital marketing agency, and one of our clients was a PR agency that was managed by Justas Kriukas, the other co-founder of Omnisend. Over time we...

There is a shift happening in the wider business community. Organizations are focusing on “Shared Values.” How does it apply to the Digital Media industry?

With extensive marketing experience, you’ve driven growth for tech giants like Google, Apple, and Oracle. How has marketing evolved over the past few years, and where’s it headed? The most significant evolution for B2B marketers has been the change in our...

1. You recently joined Crux as the CMO; what does your 30-60-90 day plan look like? I’m currently in my third week at Crux, so I’m almost through my first 30-day sprint. My initial priorities are to get my feet under me and identify those quick wins for m...

Programmatic advertising consists of buying and selling digital ad space. How can you create a successful campaign with the help of demand-side platform?

If you know your customers so well, then why do you keep treating them like strangers? It’s a conundrum marketers, brands and retailers face every day – and a challenge they are desperate to solve

Customer data is the primary need for today's businesses for product personalization. How can this data be structured to derive value?