Create a successful campaign with the help of DSP
We all have struggled with creating the first successful and profitable campaigns as advertisers, getting over many obstacles before reaching a successful and profitable one. With years in the industry and a lot of trial and error in campaign creation, we have eventually collected a long list of good practices. Dive into this article to learn about them, so you can successfully create your first winning campaign.
First of all, let’s start by explaining some basic terms.
What is a Demand-Side Platform?
A demand-side platform is a programmatic advertising platform where ad buyers can purchase and manage ad inventories from different sources.
Demand-side platform (DSP) is an advertising platform where ad buyers can buy and manage ads from different sources. The whole process is done through a real-time bidding system. Real-time bidding refers to competing for particular ad space at the same time to buy, and the winning bid is the highest bid of the marketer, which will display his ad on the publisher’s website, which he competed.
