Intelligent Marketing Starts With Customer Intelligence
Intelligent Marketing Starts With Customer Intelligence
With the increasing martech platforms, Intelligent Marketing plays a crucial role. And, CI is one of the first steps to efficient CX. So, how to mingle them both? Can you picture Marketing without AI? It’s next to impossible now. The reason is the change of approach in a marketer’s decision-making. An integrated suite or a “best of breed” software? Marketers have to get the best according to their organization’s needs. And that is why you will need customer intelligence platform to have a better hold of the market.
Customer intelligence is an approach to gathering and analyzing large amounts of data for businesses to determine the most efficient ways to interface and interact with their customers. At the base of all these marketing efforts lie customer service and customer experience.
Customer Intelligence techniques - It gives profound insights into customers’ data like the geographic location, likes and dislikes, purchase history, and everything related to how and where they spend their time. There are three steps to build customer intelligence data
- Put your eggs in the right basket
- Collect and Arrange
- Evaluate and recommend
Utilizing Market Intelligence - Market intelligence is data collected by an organization to gain a complete understanding of the market including the competitors, potential customers, challenges, and opportunities. There has to be an effort in understanding and implement customer intelligence tools to aid marketing decisions.
Customer centric-KPIs - Data-driven decision-making is at the heart of intelligent marketing. When we think of customer intelligence, it’s providing the customers with what they want. With customer analytics, there is abundant and sorted data. So, organizations have an upper hand to improve customer service. Customer Intelligence platform is an asset to marketers.
For more such updates, check Out recent Martech Cube blogs.
