Complete Guide to Digital Asset Management
Complete Guide to Digital Asset Management
While managing digital assets, the task is to amplify human capabilities and increase productivity. But what is the best possible way to do that with DAM software? While managing digital assets, the task is to amplify human capabilities and increase productivity. But what is the best possible way to do that with Digital Asset Management software?
Digital asset management is nothing but a system or software that aids an organization with storing, managing, and distributing its digital assets. Here, the secret to understanding the strategic process for any organization is to understand the “digital asset”. Digital assets can be any digital media with documents, images, videos, animations, audio, graphics, or even presentations. SO, when did it come into existence?
Key Benefits of Using Digital asset management Software -
- Filtering metadata, keywords, and tags in modern DAM Platforms allow you to find exactly the assets you’re looking for. Lack of contextual text in metadata can bring in user frustration which no organization wants.
- As assets are centralized under one system, finding and reusing becomes handy. This reduces the production costs and duplication of work.
- It helps in building trust within the stakeholders as the system is comprehensive and transparent. This results in the proper execution of plans and avoiding redundancy.
Desktop publishing in the late 1980s facilitated printers, advertisers with digitized text and graphics. With Canto software, the first-ever digital asset management system enabled finding, verifying, and retrieving these files. But sharing accessibility was still a problem. By the early 2000s, the DAM systems were available on servers and files could be shared on the internet. Storing, managing, and distributing digital assets became effortless. DAM software soon evolved into consolidated libraries prepared to provide content to different devices, systems, and repositories.
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