I used to run a digital marketing agency, and one of our clients was a PR agency that was managed by Justas Kriukas, the other co-founder of Omnisend.
Over time we realized that while we both ran essentially local businesses, we both had the ambition to have a global business.
Martech Interview with Rytis Lauris, Co-founder & CEO, Omnisend
1. Could you tell us more about Omnisend and the inspiration behind starting this company?
I used to run a digital marketing agency, and one of our clients was a PR agency that was managed by Justas Kriukas, the other co-founder of Omnisend.
Over time we realized that while we both ran essentially local businesses, we both had the ambition to have a global business.
We noticed that online businesses have a unique advantage in communicating with their clients because they see the whole customer journey, from the very first website visit to making a purchase. This gives so much valuable information, which can help you automate your marketing, segment your audience, and personalize the experience.
That’s what united us, and that’s how we started Omnisend.
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