Global Iced Tea Market: Overview
The globalmarket for iced tea is projected to witness remarkable growth in the comingyears because of the rising concerns about health and fitness all around theworld. Iced tea is basically a chilled form of sweetened tea that is flavoredwith lemon and does not contain milk. Iced tea helps in maintaining thehydrated levels of the body and boosts the antioxidants apart from just being arefreshing drink. Iced Tea is now being preferred more because it is consideredas a healthier alternative to carbonated and aerated drinks.
There aredifferent variations to the globaliced tea market on the basis of product type, packaging type, flavortype, and raw material type. Based on segmentation by raw materials, the marketis classified into green iced tea and black iced tea. Out of these the blackiced tea has gained more popularity due to its strong taste and flavor. On thebasis of product type, the market for iced tea is categorized into premix,concentrated syrup, and liquid RTD. Among these, the liquid iced tea isconsumed the most of all. The availability of powder premixes is differentiatedby flavor, size and the mixing convenience which are all anticipated to grow inthe years to come. On the other hand, the concentrated syrup are divided intotea extract, flavor, and sugar groups. Different flavors of iced tea market arepeach, passion fruit, lemon, mixed berry, and herbal and ginger.
The reportpresented above is a complete evaluation of the global iced tea market withmajor focus on market dynamics. It also includes market drivers, restraints andtrends and opportunities. The above presented report also offers geographicaland other segmentation of the market.
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Global Iced Tea Market: Trends andOpportunities
With therising popularity of healthy living and healthy eating, the iced tea market hasalso gained momentum. Besides the fact that regular use of iced tea may evenlessen the threat of cancer is also attracting more and more people into buyingand making a healthy and regular habit. Furthermore tea being a beverage inalmost all regions, introducing a chilled version brought more prospects toinvest into the market thus, adding to the competitive landscape of the entireiced tea market scenario.
However,the utilization of artificial sweeteners in iced tea may result in hampering ofthe market as too much sugar is not recommended by health experts. The level ofsugar in any food or drinks may increase cholesterol and sugar levels. Iced teathat utilizes more sugar syrup in them may act as a hindrance to the growth ofthe overall market in the long run.
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Nevertheless,the introduction of different fruit flavors in the iced tea market such aslemon and peach flavors are gaining more popularity. It is estimated to boostup the market in the years to come. Besides the introduction of iced teaflavors that are sugar free are further estimated to propel the overall marketduring the period of forecast.
Global Iced Tea Market: RegionalAnalysis
The globaliced tea market is geographically segmented into the regions of Asia Pacific,North America, Latin America, Europe, and Middle East and Africa. North Americais seen to be leading the market with a dominant share. Asia Pacific on theother hand is expected to grow in the years to come due to the rising adoptionof healthy lifestyle among people in the developing nations of India and China.
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Global Iced Tea Market: CompaniesMentioned
Importantplayers of the global iced tea market are The Coca-Cola Company, ArizonaBeverages USA, Mother Parkers Tea & Coffee Inc., and Unilever.
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