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Functional Foods Market Trends, Sales Revenue, Industry Growth, DevelopmentStatus, Top Leaders, Future Plans and Opportunity Assessment 2026
Functional Foods Market Trends, Sales Revenue, Industry Growth, DevelopmentStatus, Top Leaders, Future Plans and Opportunity Assessment 2026
The worldwide functional foods and beverages market size isprojected to reach USD 529.66 billion by 2028

The worldwide functional foods and beverages market size isprojected to reach USD 529.66 billion by 2028, exhibiting a CAGR of 9.50%during the forecast period. Increasing malnutrition worldwide will be theprimary growth driver for this market in the near future.

According to the World Health Organization (WHO), close to 462 millionpeople are underweight and 52 million children under the age of 5 are sufferingfrom wasting. Moreover, roughly 45% of deaths among children below 5 years ofage occur due to under-nutrition. As a result, governments have spurred actionin both developed and developing countries. For instance, in 2019, the UKgovernment made it mandatory to fortify flour with folic acid to prevent theoccurrence of congenital disabilities in children. Similarly, in July 2019, theIndian government announced the distribution of rice fortified with folic acid,Vitamin B12, and iron through the Public Distribution System (PDS). The marketfor functional foods and beverages, thus, stands to gain from thesedevelopments.   

Competitive Landscape

Development of Exciting Products to Stimulate IntenseCompetition

One of the leading functional food and beverages market trends is theincreasing focus of key players on the developing and launching new andexciting products in the market. Not only do these frequent launches helpcompanies solidify their position in the market, but they also periodicallyrealign the overall dynamics of market competition.

An Overview of the Impact of COVID-19 on this Market:

The emergence of COVID-19 has brought the world to a standstill. Weunderstand that this health crisis has brought an unprecedented impact onbusinesses across industries. However, this too shall pass. Rising support fromgovernments and several companies can help in the fight against this highlycontagious disease. There are some industries that are struggling and some arethriving. Overall, almost every sector is anticipated to be impacted by the pandemic.

We are taking continuous efforts to help your business sustain and growduring COVID-19 pandemics. Based on our experience and expertise, we will offeryou an impact analysis of coronavirus outbreaks across industries to help youprepare for the future.

Market Driver

High Nutritional Value of Functional Foods to SpikeUptake

The popularity of fortified food and beverages has been steadily climbingin recent years, mainly due to the hectic and unhealthy lifestyles people areleading in urban areas. As a result, there is a growing demand fornutrition-rich food and beverage items fueled by rising health and wellnessconcerns. Functional foods have emerged as an attractive option for manyconsumers, given their wide-ranging and long-term benefits.

For example, functional foods and beverages fortified with omega-3 fattyacids can boost brain function, secure heart health, and reduce inflammation.The benefits of functional foods are not limited to just chronic andlifestyle-based disorders; they have proven efficacy in tackling the effects ofunder-nourishment too. For example, the National Institutes of Health reportedthat the introduction of wheat flour fortified with iron in Jordan led to 50%reduction in the incidence of iron deficiency anemia among children.

Regional Analysis

Evolving Lifestyles in Asia-Pacific to Aid the Region RegisterImpressive CAGR

Asia-Pacific is slated to dominate the functional food and beverages marketshare and grow at a CAGR of 9.20% during the forecast period. The centralreason for this rise is the rapidly changing lifestyles of people that areincreasing the prevalence of chronic conditions in the region. An example ofthis is the increasing consumption of fast or “junk” food.

Thus, there is a surging demand for nutritional foods as people are gettingmore health-conscious, especially in India. In addition to foodstuffs, there isalso a high demand for functional hydration, particularly in tropical countrieswhere water loss from the body is high. After Asia-Pacific, North America isexpected to be the second-largest region for this market, anticipated toregister a CAGR of 7.06% in the forthcoming years.

Browse Summary of This Research Report:

https://www.fortunebusinessinsights.com/functional-foods-market-102269