The partnership enables brands to ethically acquire customer data, increase share of wallet and reduce churn
3radical, a leader in audience engagement and earned data solutions, and Xtremepush, a leading supplier of engagement and personalisation software, have today announced their partnership agreement.
Their combined approach will enable brands to weave unified, multichannel engagement campaigns with cutting-edge gamification technology for impactful customer journeys throughout the lifecycle. The solution has been created with the aim of helping brands to achieve several core business objectives;
- Ethical customer data capture
- Increase spend and share of wallet
- Drive repeat engagement
- Reduce customer churn
3radical’s Voco audience engagement platform will allow brands to implement branded, interactive and mutually-beneficial games and experiences which collect data transparently and ethically across their digital channels. Xtremepush meanwhile will provide the segmentation and personalised engagement capabilities needed to encourage customers back on-site and into the games and experiences.
https://www.martechcube.com/audience-engagement-leader-3radical-partners-with-xtremepush/
