The Adaptive Learning Software Market is forecast to reach $5.89 billion by 2026, growing at a CAGR of 22.75% from 2021 to 2026. The Adaptive Learning Software Market is estimated to witness a sustainable growth over the forecast period majorly because adaptive learning software is being driven by rising edtech adoption in educational institutes. The adoption of adaptive software programs in schools and colleges, and increase in government initiatives for education will drive the market during the forecast period. The impact of Covid-10 also cannot be overstated as the rise in virtual learning due to the shutdown of schools and educational institutes will drive the demand for more innovative educational models, especially Adaptive learning solutions.
Adaptive Learning Software Market Segment Analysis - By Model
Gamification has dominated the Adaptive Learning Software Market as compared to the other models. There are various methods of teaching delivery, and each software may use video, voice, text or a combination of the elements to educate individuals. The Adaptive Learning technology has been developed by various vendors with different models to test an individual’s understanding. For example, one vendor’s software may use Gamification while another vendor may use big data to test the individual’s aptitude. There are numerous reasons for the popularity of the new technology such as the ease-of-use, the convenience, the ability to re-watch old content, etc. However with the rewards and recognition model observed from Gamification, adoption has risen due to improved learning experiences.
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Adaptive Learning Software Market Segment Analysis - By End Use Industry
Educational Institutes hold the largest market in Adaptive Learning Software Market due to prevalence of new models, especially with the rising shift to online learning. The advances in adaptive learning platforms are used in blended learning environments. Students can keep track of their learning means so that they can develop self-monitoring skills and engage in learning process. Corporate training is expected to be the highest growing segment in adaptive learning software with CAGR of 30.7% during 2021-2026. Real time learning process is availed by every employee in the organisation which creates an opportunity for the growth of the market in the coming years.
Adaptive Learning Software Market Segment Analysis - By Geography
North America dominates the Adaptive Learning Software Market due to the increasing adoption of technological advancements in the region. US is expected to show a CAGR of 20.3% through 2026 as a result of the adoption due to the shift towards an online education model. South America will also play a key role as countries such as Brazil will follow US due to growing awareness and development of the education system which provides bright opportunities to the market.
The application of adaptive learning software systems in traditional educational systems will drive the market growth in Canada. New software and other new technologies are also responsible for the growth of the Adaptive Learning Software Market in the region.
Adaptive Learning Software Market Drivers
Adoption in Corporate Training
Corporate training will be a major driver in the Adaptive learning market. This personalized learning platform collects data about the progress of the employees through modules. This data is used to set goals. The software can also increase the flexibility of the monitoring progress. It uses algorithms to adapt the content depending on the learning needs of the students and is responsible for their queries related to their tasks. Adaptive technology enables employees to learn any topic efficiently compared to the traditional method of training. Hence, it is gaining importance for corporate training. Real time learning process is availed by every employee in the organisation which creates an opportunity for the growth of the market in the coming years.
New Educational Models adoption proliferated due to Covid-19
The COVID-19 pandemic has created the largest disruption of education systems in history, affecting nearly 1.6 billion learners in more than 190 countries and all continents. According to the U.N closures of schools and other learning spaces have impacted 94 per cent of the world’s student population, up to 99 per cent in low and lower-middle income countries. The crisis is exacerbating pre-existing education disparities by reducing the opportunities for many of the most vulnerable children, youth, and adults in institutes which have a lack of a secondary educational model. This has led to an increased adoption of adaptive and blended learning models, especially in countries which have been disproportionally affected by Covid-19. This practice is projected to continue beyond the pandemic and will result in new models being put in place.
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Adaptive Learning Software Market Challenges
High Adoption Cost
One of the major challenge faced by Adaptive Learning Software Market globally is the high adoption cost. Due to ongoing technology upgrades, the initial cost of adapting Adaptive Learning Software has increased rapidly which restrains end users from purchasing these solutions. This is especially prevalent in developing nations where budgets for educational institutes will not be able to accommodate this technology.. These are the major challenges which restrain the Adaptive Learning Software Market growth globally.
Market Landscape
Product launches, acquisitions, and R&D activities are key strategies adopted by players in the Adaptive Learning Software Market. The Adaptive Learning Software Market is dominated by major companies such as McGraw-Hill, DreamBox Learning, D2L Corporation, Apple Inc., CogBooks, Kaplan Inc., Desire2Learn, Fishtree, Cerego, Knewton, Google, Kidaptive and various other companies.
Acquisitions/Technology Launches/Partnerships
In March, 2018 D2L Corporation which is a learning technology leader has introduced Spring 17 of Brightspace for instructors provide learners with a modern experience. It has announced its expansion in UK, Europe, Middle East, and South Africa to give a learning experience in all parts of the world.
In July, 2018 Dreambox Learning announced a collaboration with Knotion for delivering a math learning software. Knewton provides offerings to clients such as service, content, and infrastructure to make adaptive learning available.
Key Takeaways
Adaptive learning software monitors the students’ progress and modifies the study material so that tutors can provide training standards of effective quality. Educators can be more flexible so that students can become transparent and can have their own ways of training.
The use of data and analytics with adaptive learning improves the performance of students. Growing demand for online learning technology and focus on development of technologies per need have been popular in the educational field. Analytics with adaptive learning technology helps tutors to monitor the progress of the students.
Educational institutions need to introduce new education techniques for the students. Adaptive learning makes education easier for students. It helps them to meet academic standards and improves their achievement. Thus, this innovative model is being driven in the market.
The development in wireless connection of Adaptive Learning Software focused on Gamification in particular is driving demand. This growth is particularly prevalent as a result of school lockdowns driven by Covid-19.
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