What is a clean label natural color
The term “., I.e., products manufactured from plant and animal-based extractions. A product that undergoes minimal processing and contains the least possible artificial substances are said to be a “clean label natural color.”
The global accessibility of the Internet has increased literacy rates, and individuals are opting for clean label natural colors at a much faster pace than ever before.
The growth of clean label products
The growth of the Internet has made individuals curious about the ingredients in a consumable product.
People nowadays are refraining from artificial ingredients that negatively impact their health and are slowly and gradually shifting to naturally-extracted products.
Though this is indeed a positive sign for the consumer market, the manufacturers now face certain challenges to cope up with. You might be eager to learn about these challenges, right? Stay connected, then.
Representation
Since manufacturers have long used artificial colors to beautify the product, switching to natural coloring might be costlier and time-consuming. The natural coloring may impact either the taste or the portrayal.
The sources for natural coloring, the performance of color under variations of conditions, the alteration in taste, and last but not the least, the cost are the key areas the developer needs to consider.
Any uncertainty after the launch of a product might eventually put you at a disadvantage because consumers have different options available on the other end. For instance, finding the substitute of caramel color and scrutinizing any side effects would require plenty of time.
Solution
The core solution to this is blending different natural colors to get the desired hue. Adding even minute quantities of different colors can get you the wanted color.
In addition to this, researchers suggest that opting for natural colors in a liquid form can ensure shade consistency and be prepossessing to the human eye. Powder forms are also a good choice but will eventually lose the original shade over time.
This is because an array of colors is disperse in the liquid solution, making the liquid form dominant over the powder.
A proper plan needs to be construct by the manufacturers and collaboration with scientists to make an informed decision.
Meeting consumer demands and adding value is the objective to be achieve.
In a nutshell, extensive research about the characteristics of clean label natural colors is imperative.
Liaison with the suppliers
Another important aspect of focusing on is collaborating with a trusted supplier. A good supplier always has answers to any uncertainties ready. The supplier can guide you on rooms for improvement in the manufacturing process
to achieve the desired product with little-to-no artificial ingredient addition, in correspondence to the market’s changing needs.
Conclusion
We reach an end here. As the global population seeks transparency in consumption,
the gradual shift from artificial to natural color is inevitable because consumers now consider their health the “top” priority. In response to this, the manufacturers need to adapt to this for a better future for everyone.
