Social media is taking the top position as the lead marketing campaign platform for advertisers, with more than 60% of all advertisers planning to increase Instagram budgets in the coming years.

Your multi-location business must first ensure that your local listings are claimed across business locations

On-site conversion partners are one partner type leading the way in this instance, offering consumers bundles, discounts and complimentary products at checkout as a means of both engaging their interest and increasing average order value (AOV).

As brands and marketers start to address what they’re going to do in this cookie-less future, many are starting to build first-party relationships and incentivise direct engagement.

Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers Here’s how marketing automation can give marketers predictive superpowers By Jason VandeBoom, Founder and CEO, ActiveCampaign

Marketers are obsessed with statistics. Over the last decade, customer data collection, usage, and regulation have evolved dramatically. Customer data appears to be a complete solution at first glance. It allows marketers to personalize campaigns and com...

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer.

Voice recording and AI systems have been rapidly evolving, pushed by new and exciting technological advances breaking the boundaries of what we thought was possible in the world of data and marketing.

The teaser of Rajat Kapoor's 'RK/RKAY' starring Ranvir Shorey and Mallika Sherawat in pivotal roles is out now. Kapoor is seen as the protagonist in the movie. Sherawat has shared the teaser on her social media handle.

How does technological data help customer retention? It’s not an easy association to make. However, this data gives you more granular information about your customers. This allows you to employ better direct marketing techniques and personalization.

With all these new privacy changes, it’s time for marketers to get back to the basics of marketing. Build a value proposition, find a reason for people to engage, and then acquire them. Create your own customer database that you can gain insights from.

The value of mobile in the digital age is vast. When engaging with a brand, consumers interact with several digital touchpoints that are seldom connected. However, these channels can almost always be accessed on mobile, with SMS, browser, email, apps, soc...

Mobile usage and commerce are growing rapidly across APAC. Smartphone use increased 70% regionally in 2020 and 86% in China. More strikingly still, 63% of APAC consumers say they most commonly shop within mobile apps, and 35% say digital wallets are their...

Vitally important to the operation of a business is recognizing those who are loyal to your brand. It’s easier to retain current customers than find new ones. Also, they’re more likely to become brand advocates.

Ratings and reviews are other great tactics for preparing an answers-based digital marketing strategy. While the tactics mentioned above are used to understand what potential customers want to know about your business, ratings, and reviews can provide ins...