1. Could you tell us more about your journey as the founder of Soup Agency? I have always been passionate about Marketing, I like the fact that the industry doesn’t stay still and the landscape is forever changing. After working for a number of different...

Chatbots and live chats are a staple of the online experience. As businesses seek to take more of their communications online, text-based communications can be leveraged to facilitate rapid customer service and customer support

DeepIntent, the leading healthcare advertising technology company built to improve better patient health and business outcomes, is pleased to be ranked no. 28 by Crain’s New York Business amongst the 100 Best Places to Work in New York City in the Large E...

Customer intelligence is using data to create more granularity in every aspect of your business, delivering a delightful customer experience. You leverage the data to create personalized experiences across multiple channels and touchpoints. It’s not enoug...

Creating a great customer experience is the competitive differentiator for your brand. Great content is how you create these experiences, how you interact with your customers, and how you engage them in omnichannel conversations

To manage your brand reputation and cater to customer needs, you must understand how they feel. Social monitoring empowers your brand by helping you keep track of the messages that directly mention your brand and respond to those messages accordingly.

Data visualization is depicting data in a graphical form. Using graphs or charts can help marketers find patterns and uncover trends effectively. Data visualization is a must to analyze colossal volumes of data and be more strategic & data-driven.

Fueled by data, ML models find patterns and make predictions faster as compared to humans. Victor Thu, President, of Datatron talks about the best practices for ML deployment.

modern marketing works on one precept- to get value, give value. Webinars help your business deliver tremendous value to your ideal audience, accelerating your pipeline while keeping the attendees engaged.

What does a customer want? Businesses that answer this question can mark out the best customer engagement strategies. Customers interact with brands on various channels such as social media, IM platforms, videos, or even websites. They expect quick respon...

Think about it. Have you ever been scrolling through Facebook or Instagram and saw an ad or post for a product that you didn’t even know you needed? This happens more often than you may imagine. Seventy-four percent of consumers discover a new need via so...

In 2006, the British mathematician Clive Humfry coined the now-familiar phrase, ‘Data is the new oil’. However, 16 years from his pronouncement, the realities and consequences of this “new oil” have caused many to turn to a renewable alternative to power...

Many organisations are now recognising their current brand safety tools are not enough, and are turning instead to a blended approach to brand safety and suitability .According to a study commissioned by CHEQ and Digiday,

Once a technology enters our lives, it becomes impossible to imagine living without it. The first smartphones only hit the market around 15 years ago, for instance, and it feels like we’ve had them forever.

Over the years, programmatic advertising has become brands’ go-to technology to reach people with relevant messaging across channels and devices.