Buying Business Email Lists for Business
Look, we know that the concept of buying business mailing lists often gets a bad rap – though not entirely without justification. Plenty of B2B marketers have burned their fingers by this practice in the past. They’ve bought email marketing lists that were incomplete, out of date, poorly researched, or otherwise flawed. Now, thanks to their experiences, these B2B marketing specialists are going out of their way to send a message to colleagues and competitors alike: don’t purchase email addresses.
However, the fact is that buying a list of business emails is not an inherently reckless move.
There are a lot of potential benefits to purchasing email data lists. Just like most things, though, you need to buy with discretion. Do your homework. Find out what you are getting before you buy. If you are smart about it, there is no reason why buying an email list can’t work well for you and your business.
See, Business-to-business mailing lists are an essential component to any B2B company’s success.
You can’t sell your products or services without contact information for your leads. Usually, B2B companies will invest a lot of time and money into cultivating their own lists. This method is smart because it gives you the opportunity to learn about the marketplace and the companies that fit into your target niche. Frankly, though, it’s not always realistic to build your own contact list from scratch.
For instance, if your business is on the cusp of breaking into a brand-new market, you might not even know where to start your lead generation activities. Whether you are expanding into a new industry, introducing a new product or service, or taking your business overseas for the first time, there’s a good chance you are entering uncharted waters. Buying business email lists for your new market can help you cut through the unfamiliarity and establish a contact base. This contact base probably won’t be your entire market, but it does give you an excellent place to start.
Even if you decide to buy an email list to supplement more traditional lead generation tactics, it can still have benefits. Perhaps you are racing against the clock to bring in new accounts, or maybe you have exhausted all the channels you know to find new contacts. Buying marketing lists can give you a new array of untapped companies to target.
There are good reasons to think about buying a B2B mailing list. What the critics of this practice will tell you, though, is that obtaining a list of business emails never works like you think it will. They will tell you that the expectations of purchasing email lists don’t match the reality of the situation.
Indeed, there are both pros and cons to purchasing email data lists. Below, we’ve talked through five of each, to help you get a fuller understanding of both sides of the argument.
The good news is that you don’t have to take the bad with the good when it comes to buying email marketing lists. By being smart about how you buy your lists and how you use them, you can eliminate most of the cons from the equation. Here are four strategies that will help you avoid the common mistakes of buying B2B lists:
Our core selling point is our smart and live data. We aren’t one of those companies that concoct a list and then keeps selling it for years without any updates. We know how quickly contacts can change in the B2B world. Instead, we track individual contacts and update their information as they move from one job to the next. These live data updates mean that you spend less time chasing dead email addresses and more time talking to real people.
There are many perks to using Leadiro, and they all run contrary to what critics say about buying email databases. Instead of just showing names and email addresses, our lists provide detailed firmographic information. You can use these details for list segmentation and message personalization. Instead of selling you lists of contacts you already have. Meanwhile, we give buyers the option to “suppress” connections. This way, you only ever pay for new leads.
When you buy a list of business emails from Leadiro, you get something reliable, up-to-date, and complete. We know that what we do goes against the reputation of our industry. We are proud of that fact. We are also proud of all the B2B companies that we’ve helped reach the next level. If you are ready to take your business to the next level, click here to give Leadiro a try.
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