If you look at the Magento website you can see that they manage over 101 billion transactions alone. The estimated target for the platform is 98 million. If you are planning to use this platform you have to be aware of its advantages and disadvantages.
ADVANTAGES
1- IT IS BUILT EXCLUSIVELY FOR E-COMMERCE
You can use Magento as the right choice for high volume online selling, loyalty program management, seamless checkout, and so on.
2- THE SEO EDGE FEATURE
What all businesses love about the framework is its unique Magento SEO feature. You can use its amazing features to help your product reach the top pages of Google. The SEO technique improves online visibility and reduces search engine optimization workload.
3- IT IS SCALABLE
Being a developer-friendly framework, developers find it very easy to add pages and other features like linking and navigation. And it is written in PHP, it is very easy to scale too. Whenever you want to scale your application Magento is both a money and life-saver platform.
4- SUITS YOUR BUSINESS REQUIREMENT
There are four different editions to Magento and each of these editions cater to some need or the other. The four are Magento community, Magento Enterprise premium, and Go. You can easily choose the one that meets your particular business requirements.
DISADVANTAGE
1- IN CERTAIN SITUATIONS IT HAS A PROBLEM WITH HEAVY LOAD
Magento runs on PHP as it is designed like an enterprise Java application. One of the disadvantages of that is that heavy load handling becomes difficult sometimes.
2- COULD BE EXPENSIVE
If you are running a small store this platform can be a little pricey. The costs that you will normally run to are ongoing maintenance costs, updates, changes to functionality. The cost will also add up when you need to make additions to your website.
3- RESOURCE INTENSIVE
It is true that the platform is scalable and robust, but that also makes it bulky and resource-hungry. It needs heavy servers, which also makes it slow and requires intensive data input if you need optimal performance and put in plenty of time to run.
4- INSTALLATION AND MODIFICATION
The script isn’t friendly and things might get tough if you are not experienced. Even the administration tasks are also not very easy. If you are planning to choose Magento and you are not an experienced developer then you might have to take lessons from an expert regarding its functionalities.
Magento is a good choice if you want to add or modify any existing functionality in the platform. The codes here are open so customization is easy. The platform still has some edge when you check the popularity levels of other platforms.
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