The main rule for choosing a font should be easy to read and stand out against the chosen backdrop color. The target demographic will play a critical role in the selection of fonts. For example, millennials mostly get attracted to fonts that give lively vibes and are generally considered stylish. Older persons may prefer clean and basic ones that are easier to read. Your typeface should also reflect your brand’s personality, whether you want to appear professional or youthful.
Your website should be inclusive to all kinds of audiences. However, this will improve your audience experience. Surely your goal should be to make your audience comfortable browsing your website design. Creating a website that is accessible to individuals with disabilities surely will increase your reach.