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How To Do Usability Testing And Its Advantages For Your Business?
How To Do Usability Testing And Its Advantages For Your Business?
UX BERT

In general, usability testing helps to understand how users are interacting with your products or services. In other words, this testing helps to validate the product’s functionality and its ease of use. This post will help you to understand the purpose of UI UX usability testing, when to do it, why it’s beneficial to do it, and the types of usability testing.

What is the purpose of UI UX usability testing?

In web design, UI UX usability testing works as a method to discover usability issues. However, the main purpose of typical usability testing is:

  • Identify whether the user understands the navigation or not
  • Find out the main pain points of the product
  • Validate the value proposition of a website or app
  • Observe how quickly and fast a user can accomplish the tasks
  • Test solutions of the competitors
  • Make sure your potential customers understand it

When should you go for the usability testing?

You can conduct this testing while going through various phases of the product design process, such as:

  • During the development phase
  • UX design or redesign phase
  • you can test competitors’ sites and low-effort paper prototypes while forming a concept
  • Test your required current design solution at the starting point of a project.

Overall, this test should be conducted as a recurring activity in the process of product design.

What are the types of usability testing?

There are different usability testing methods available in the market that work for a long-run period as well as for a short-term period. The types include:

  • Monitored remote usability testing
  • In-person usability testing
  • Unmonitored remote usability testing

What are the important steps of the usability testing process?

  • Firstly, plan your study based on the research objectives.
  • Secondly, focus on the user test participants.
  • Lead usability test.
  • At last, analyze the test and report.

If you are looking for better user experience research or UI UX usability testing, then you can contact the digital craftsmen UXBERT Labs to make data-driven business decisions. They offer various usability testing services for mobile, websites, and web platforms to fight any challenges. For more information, you can visit their web page.