B2B Digital Marketing- Things You Must Do To 10x Your Leads

B2B digital marketing can be a tough task with a plethora of hungry competitors and shrewd buyers to beat and satisfy. Without knowing a few strategies, it can be a mammoth job to multiply your leads. What makes this even more difficult is the sheer number of conflicting research studies that will tell you how to increase your B2B marketing leads along with extremely overhyped case studies conducted by big corporations who claim to know everything about b2b marketing strategy. 

In this article, we will guide you through a few essential strategies with which you can 10x your marketing leads. We will cover topics like what b2b lead generation means and things you must do to increase your b2b digital marketing leads. 

What is b2b lead generation?

B2B is short for business to business, a simple fact most people in the industry are aware of. Lead generation means collecting the information of potential customers such as name, email id, the company they work at, job title, and so on. This information is then used to target the customers with ad campaigns and various sales pitches. B2B digital marketing requires leads to be able to make successful sales and build a loyal customer base. 

It is important to remember the difference between b2b and b2c (business to consumer) marketing strategies. The same ones might not work on both and only lead to failure. It is important to remember that the three most effective ways in which you can secure b2b lead generation are through SEO marketing, email marketing, and social media. It is important to start on the right foot with b2b digital marketing strategies that are specific to b2b sales. 

Things you must do to 10x your leads

1. Use social media

The world has gone digital with the creation of virtual worlds like metaverse that functions almost like the real one. This has proved the power of social media. For your b2b marketing too, you must consider using social media to a great extent. Social media marketing includes various platforms like Facebook, Linkedin, Instagram, Twitter, Snapchat, and much more. These websites can be used to create awareness among your target businesses about the perks of purchasing from your business. Not only are they a great avenue for customer retention but also for getting new customers from across the globe. You can generate leads through social media in the following ways:

• Create a page exclusively dedicated to your business and promote it

• Update these pages regularly

• Share innovative content on the page such as success stories of customers

• Create ads across various social media platforms to generate more leads

2. Email marketing

Email marketing is yet another thing you can do when it comes to viable b2b digital marketing strategies. You can promote the activities, products, and services of your business through emails by sharing marketing campaigns with customers. This keeps them informed about the launch of a new product or ongoing discount offers and other important information. Constant emails might get annoying and backfire on you so make sure you space out the emails. 

Here are a few factors to consider while carrying out b2b marketing through emails:

• Create a list of email ids of potential businesses you wish to reach out to

• Understand the types of emails that can be sent out

• Know your target audience

• Make a plan of emails, timing, follow-ups, and so on

• Create innovative subject lines to draw attention

3. Video testimonials

You cannot have a better brand ambassador than your customer or in the case of b2b, the businesses that purchase goods from you. Video testimonials can be a great way to boost sales. You can request your customers to send their testimonials if they like the products and mention in the video what exactly appealed to them about your company, its service, and the products. When other businesses will see these testimonials, they will be able to trust you better and that will automatically lead to more sales. 

4. Offer free trials

While this might seem like a loss-acquiring tactic initially, offering free trials and demos can prove to be an immensely effective b2b marketing strategy. Along with a trial period, you can also offer free consultations for any doubts or difficulties that the businesses might have while navigating your page or trying out products. This develops a sense of trust within customers and ultimately helps in lead generation. 

5. Content marketing

The last strategy for b2b digital marketing that we will discuss is content marketing. As a business owner, one of the first steps you must take toward building a brand image online is to develop your website. It is through the website and also through social media that you can do content marketing. The website should be designed in a way that it has innovative but informative content which is updated at all times. This helps drive traffic to your website which ultimately generates leads. Consistency is another important aspect of content marketing. Ensure that new content is posted from time to time and a certain standard is maintained always. 

Conclusion

B2b digital marketing can be a tricky and murky path to generating leads for your company. However, once you have the strategies in place and the plan figured out to execute them, you are good to go. This article has listed only five ways in which you can increase lead generation. There are many other strategies out there that can be used too. A professional marketing agency like JanBask Digital Design will be aware of these and can help you with your marketing campaigns including developing your official website. 

JanBask Digital Design has a team of professionals dedicated to this very job. They also have a variety of skills and resources at their disposal which they use to create the most innovative marketing campaigns for their clients. If you are looking for some help or guidance, this is a company you should consider.