Explainer in video production. What is it and why is it needed? What are the benefits for you?
Explainer in video production. What is it and why is it needed? What are the benefits for you?
An explainer (eng. - explainer video, explain business story) is one of the video production formats in video production (literally - an explainer video), which is used to describe and present your product, service or company and then sell them. Explainer is a fairly broad concept, but the format that will be discussed in this article appeared in video production relatively recently (10-15 years ago, no more).
Next, you will understand exactly what explainers we are talking about, and to make everything fall into place even faster, we offer you to watch an explainer video for one of our clients:
The characteristic features of this particular format are:
- the presence in the video of the process of explaining something (the principle of operation of the device, a new way of solving people's problems, differences from competitors, etc.);
- timing of 30-60-90-120 seconds (rarely more or less than this duration, this is the standard);
- the absence of active advertising "on the forehead" (there is no active imposition of the product on the client, rather there is a listing of the benefits that the client can receive when buying the product);
- the content of the video is most often about a new product, startup, service, young company, IT development, technology or innovation;
- video design is used (motion design (motion graphic), graphic design, art illustrations, 2d and 3d animation, stop motion (stop motion), whiteboard, infographics), i.e. computer graphics and animation, video filming is either not used at all or is used to a minimum;
Purpose of explainers
What problem do explainer videos solve? Why are they needed and to whom? In our company, we know our customers and their needs well, we regularly conduct surveys and we have our own point of view on this matter. Let's figure it out.
The amount of new information in the world is growing exponentially every day, and in the flow of this informational noise, long texts and standard static presentations are less and less quoted among entrepreneurs as high-quality marketing tools for product descriptions. Your target audience simply ignores all this and wants to understand the main essence of the product, find out why you need it, see how your product is better than competitors and buy it. By the way, this also includes marketing kits, commercial offers and long landing pages.
An explainer is a tool that contains the maximum amount of information about your product and gives it to your client in the minimum amount of time. You have already heard all this: you can clearly and visually present a large amount of information to the viewer, talk about technology, advantages, motivate to purchase a product, while this information in text form or pictures would not be so effective. For example, an explainer explaining crypto-tokens that will help you reach your target audience, attract new customers and build long-term partnerships, you can order here https://explain.ninja/video-for-crypto-blockchain/
But in what situations and under what circumstances is this tool required? It is required when people are faced with something new. Any learning process is always learning something new. The more effectively you can present this information, the faster you will educate your customers, the more sales you will get in the same time period.
This is why you can often (but by no means always) expect an explainer video to increase conversions. And optionally, by the way, website conversions. We had cases when the explainer also increased the conversion rate from an application from the site to a closed deal, because visitors to the new service began to watch the trailer and now asked fewer questions, having more motivation to register in this service on a paid basis.
What are the benefits of an explainer for you and your business?
Let's separate the flies from the cutlets: an explainer video always serves two purposes - it is to attract traffic (PR of a product, company) and increase conversion. This is a kind of marketing (or advertising - as you like) universal tool that should both increase the number of leads (be popular) and increase conversions at different stages of the sales funnel.
We know what you want. You want every potential customer of your company to watch the video, so that every viewer buys your product, and then every buyer buys it again. And so on ad infinitum. Guessed? We hope so, because this conclusion cost us a lot of time and money. And this is what we strive for when developing unique explainer videos for our clients.
Now let's move on to the benefits. Of course, you want to have a presentation of your product, company, service or product. But what is behind this? Why would you need an explainer besides this obvious purpose?
- Increase sales. How can this be achieved with video? Increase traffic, increase the number of repeat sales, increase the conversion from lead to application, increase the conversion of the transition from the video to the site, increase the average time the user spends on the site, reduce the percentage of user bounces on the site, increase the depth of site browsing, increase the amount of backlinks to the site by distributing the video on the network, increase the number of interested parties in your product (investors, partners, colleagues, competitors, etc.), increase the number of responses, clicks on links in the letter, increase the number of transitions to the group, blog.
- Reduce costs. Reduce the time for communication with the client (by phone, during any other negotiations), reduce the time and money spent on the presentation of the product - the video works 24 hours a day, reduce the number of failures anywhere.
- Optimize the work of business processes and personnel. Optimize the manager’s work by increasing his free time (you don’t have to answer the same questions), optimize the process of creating and presenting your product (when contacting a video studio), optimize the training process for employees, colleagues, partners.
Friends, we hope that now you more or less understand what an explainer is and what it is eaten with. In the following articles, we will tell you about some of the most beautiful explainer videos in the world, the cost and timing of manufacturing such a tool, and many other interesting facts and stories.
