With customer behavior gaining momentum in achieving business goals, innovation is the key for customer retention. Melanie Stricklan shares her insights on Slingshot Aerospace’s new product and AI for businesses to study minute details to see the bigger picture.
1. Tell us about your role at Slingshot Aerospace.
I am the company’s Chief Executive Officer. I proudly served in the United States Air Force for 21 years which has provided me with a unique blend of leadership and technical expertise that lends itself well to managing a startup. Slingshot Aerospace in July 2017 and today I am the company’s Chief Executive Officer where I lead the strategic vision and growth strategy for our team. I proudly served in the United States Air Force for 21 years which has provided me with a unique blend of leadership and technical expertise that lends itself well to managing a startup.
2. What are some of the unique lessons you have learned from analysing your customer behaviour?
I’ve learned that decisions must be anchored in data that eliminates any and all confirmation bias when building mission-critical products. This means we have to empower our product managers, designers, and engineers to engage directly with customers early and often throughout the discovery and development phase.
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