Social Media App Development: Monetizing Instagram
Why is Instagram considered the powerhouse of the social media app development process?
Instagram's growth is because of its huge number of users. The app has more than 400 million monthly active users, more than Twitter and Facebook combined. Instagram is also excelling in social networking app development as the most popular app due to its wide range of features, including filters, timestamps, and many more. These features make connecting with potential customers easier for brands and businesses.
Instagram has become one of the best social media platforms amongst other social networking app development platforms, especially for brands, in no time because of its unique features and stunning photos. It also offers a wide variety of marketing tools. This includes hashtags and geotagging, which make it easier to find posts quickly.
You can use this app to promote your business through social media app development platforms and gain more customers. These include:
Add attractive filters to any photo you post on Instagram and watch how they brighten up the image, making it look more vivid than before.
Create a business profile and connect it to your website. This allows your customers to have the ability to click on a photo and be redirected to the site.
Use hashtags when posting any photo using Instagram, and make sure you include your brand's name in the tags. This will allow your photo to appear in more searches.
Create contests by giving customers the chance to win something for free, such as a gift card or other items, if they respond with a picture of themselves with your product or brand. Doing this lets you see who is interacting with your product and how much they like it.
Post sponsored photos on Instagram relevant to what you sell, otherwise known as "influencer marketing."
Instagram has a unique way of having followers grow. You can gain many followers if you put enough effort and time in. Especially with the new algorithm that Instagram has developed will allow your posts to be seen more often by potential clients. Once your post is on Instagram’s list, it becomes very well visible to potential clients and followers. With this in mind, it only makes sense that there are people who want their brand to be present on Instagram. They need something from you if they use your application for marketing purposes. You can make money from your application if you have enough traffic.
Let us look at some things that one can do with this platform to make money.
1. Promote your business.
To make money from Instagram, you must create a good Instagram profile and learn how to use it as your social media marketing tool. There are several ways to accomplish this:
Interact with your target audience.
One of the significant ways of making money through Instagram is having people follow you and then selling them things they will be interested in. But it can also work the other way when you sell something and offer a discount code for those who follow your brand or are already following you.
2. Sell your Instagram followers.
Another way of making money from Instagram is selling your followers to other brands who want to gain a substantial social media presence or just want to expand their user base. This does not mean that you will not get anything from it. You will get a certain percentage of the amount the other brand pays you for subscribing to its audience.
3. Promote events and products using Instagram’s rewards system.
Instagram has a unique way of rewarding its users with things they will be interested in, like discount codes or complimentary products, in exchange for completing different tasks on the platform through their posts or pictures.
4. Give away freebies with a discount code behind them.
This is something that you can do with your Instagram application. Once the person has joined, it is time for you to promote your application and sell the discount code.
5. Make money from selling followers and likes.
Companies will pay people to gain new followers, especially on Instagram. In doing so, they also get a good idea of how influential these followers are able to gain brand exposure in their projects.
We are all aware of buying and selling followers and likes in the Gram world. Many companies prefer building brand value and presence by purchasing followers to get more exposure to the brand. All this is due to the fact that people’s trust in brands are based on the followers or likes count, so it is easily understandable why these companies would be willing to pay you for likes.
6. Leverage hashtags and reach higher-level users through influencers’ quotes or posts on Instagram’s blog page.
What other ways of monetizing the social networking app development platform Instagram?
Now that you know how Instagram works let us find out how you can earn money with this social media app development tool.
You can make money with Instagram's advertising and network page program in many ways.
Sponsored posts – This is when an influencer or a brand pays you for posting their photos on your Instagram. This is the easiest way to make money with Instagram, as you only have to pay a small commission fee and then receive the payout from the sponsors. You can choose any social media platform the influencer is on, such as Facebook, Twitter, and even YouTube, if they are particularly active on that platform.
Ad targeting – This lets you target specific age ranges or locations to gain more information about what people in your area like and so you can use it to create better ads.
Selling services: Many seek “like-minded” people on social media and the internet. These people want to connect with the people like them and build strong communities on various social media sites and forums.
Therefore, social media app developers can sell their services by enabling them to do so on Instagram.
Sharing users’ content: Social media app developers can create an account as a publisher and share content through these accounts. They can then sell the kind of content that they share.
There are numerous ways of making money through Instagram. Still, above all else, you must keep yourself updated on the latest changes in Instagram’s algorithm and technology of these social networking app development platforms. If they change or add new features, you will have to always keep in mind that your application is perfectly usable until the top social media app developers come up with a better one!
If you aim to build an app like Instagram from a highly experienced company that has extensive knowledge of social networking app development, then Consagous Technologies is the right choice for you. Our professional social media app developers have constantly been proving themselves as a pioneer in this field.
Consagous Technologies, a custom web and mobile app development company, headquartered in LA, USA, is known for delivering result-oriented applications.
Contact us to know more!
Original Source - https://www.consagous.co/blog/social-media-app-development-monetizing-instagram