Personalized Site Search

Vue.ai’s personalized search solution enhances product data to ensure greater catalogue coverage and more accurate results. Retailers saw an 80% increase in conversion rate for users interacting with Vue.ai.

Power search results to be accurate and relevant to every shopper

Vue.ai’s AI-powered personalized search solution uses rich product and shopper data to make search results accurate and personalized for every shopper.

Improve conversions and reduce bounce rate with personalized search results

Vue.ai capitalizes on the high purchase intent behind eCommerce searches, by personalizing results based on individual shopper preferences. The AI-powered personalized search solution also enhances product data to ensure greater catalog coverage and more accurate results. This tailored search experience reduces bounce rate and improves conversions for eCommerce retailers.

Hello,

Studies show 87% of shoppers know exactly what they want and will start their journey at the search bar on site to search for the product. So the chances that the next shopper on your site is looking for that perfect aquamarine, linen-blend, peter-pan collar shirt is very high.

The eCommerce industry’s Achilles’ heel is the search bar. There are enough stats and numbers to help retailers understand why the search bar is essential but not enough information about how to solve the problem of showing people exactly what they want in a way that doesn’t require constant fixes.

The search page is prime real estate on any site, and shoppers can move straight to the cart page or discover brands and products from this page. But random recommendations on this page serve little purpose if the recommended products don’t align with what the shopper is searching for, their intent, or style.

So what should retailers do to ensure this Achilles heel doesn’t become fatal? How can their search on-site be robust, accurate, and give shoppers what they need without forcing them to go on an epic adventure?

The Ingredients For A Good Search

The dissonance between the shopper and retailer on the site personalized search page is primarily because of how the page is viewed. Search from a shopper’s perspective is not just about typing in a query — it is also about sorting and filtering through the results, clicking on products, browsing the page, understanding the layout, gauging and analyzing styles, price, and reviews to find exactly what they want. What if AI could do all this for the shopper, and the only thing the shopper has to do is choose, click and convert?

Retailers can ensure the site search page is unique to every shopper and help them find exactly what they are looking for in just a few steps. All it requires is that the result be:

• Accurate — The results should match the keyword(s) shoppers are looking for, regardless of variations in search terms.

• Relevant — The search results should be personalized, and shoppers should be able to easily find products suitable to their preferences rather than having to scroll through many pages.

What Makes Vue.ai’s Personalized Search Better

Vue.ai personalized search solution does three things that deliver accurate and relevant results every time to every shopper.

1. It enhances product data to ensure better catalog coverage, accurate results, and highly efficient matching of shopper intent to the product.

2. It also personalizes results based on individual shopper preferences. Thanks to an incredibly rich product and customer data, the solution can sort and recommend based on every shopper’s preference.

3. The algorithm is also fully customizable and can be trained for different retail strategies and priorities, putting the control of the solution in retailers’ hands.

Shoppers who use personalized search as a primary way of finding products are 2–3 times more likely to buy. On the flip side, If they don’t find what they’re looking for on one site, they are going to bounce really fast to the next open tab where a different brand/marketplace is open for business.

Vue.ai capitalizes on the high purchase intent behind eCommerce searches, by personalizing results based on individual shopper preferences. The AI-powered personalized search solution also enhances product data to ensure greater catalog coverage and more accurate results. This tailored search experience reduces bounce rate and improves conversions for eCommerce retailers.