You simply can’t ask a YouTuber to promote your product without going through his Influencer Marketing Stat that would show the real number of his followers, engagement rate, and expertise.
Followers
It won’t be an exaggeration to say that an influencer is known by his following and that every leader wants to increase his following as much as possible. Here you shouldn’t be surprised to know that some leaders try inflating the numbers of their followers to gain attention. They add fake followers to their profiles to look promising.
For example, if you want a blogger with a large following to write an influencer marketing blog for your business, you should first check whether the blogger has all genuine readers or he has added fake readers to his profile. The best way to check genuine readers of a blogger is the calculate his rate of engagement.
A blogger with a genuine following will have a high engagement rate of 50% or more. The rate of engagement shows how many readers that blogger is engaging with his content. And only genuine readers will engage with the content. Fake readers can’t interact with anyone.
Expertise
You need a subject matter expert to write blogs for your brand. And you will agree that every blogger has his own style of writing. For example, some bloggers are known for writing reviews while others are good at providing a quick comparison. It is an important influencer marketing stat that you need to keep in mind while choosing a blogger.
Monitoring
A blogger is writing blogs for your brand but you aren’t getting expected results. You need to check each blog to know whether the content is receiving clicks and your site is getting the targeted traffic. For monitoring, you need a tool where you can see all the details. While the blogger will share his work reports at regular intervals, you can’t wait for his reports to monitor his work.
You need a user-friendly dashboard where you can see which Influencer Marketing Bog is doing well and which one needs improvement. It is only with close monitoring that you will be able to get some benefits of blogging.
You should hire an influencer agency for marketing. The agency will provide you with everything you need for branding. It will charge a fee for its services but it will make sure that you get a huge return on the investment.
