We now refer to this phenomenon as "blogging."
Twenty years later, blogs are used by everyone for various purposes, from Fortune 500 firms to stay-at-home mothers. According to a recent HubSpot survey, marketers who emphasize blogging are 13x more likely to see a profit.
Here are some further justifications for you to do so for your lead generation marketing initiatives.
Why blogging is essential in lead generation
Blogging for a business should accomplish more than just informing readers of recent corporate news and events. When done correctly, it can help you become recognized as an expert in your subject, provide readers a peek inside your office, and improve your SEO.
You establish yourself as a go-to resource in your audience's moment of need by writing pieces that inform your readers about your goods or services and the sector it operates in.
Additionally, search engines like Google view your website more positively the more valuable pages you publish. As a result, the search will help you draw in more people.
Businesses that use blogging have 97% more links pointing to their website. And as we all know, one of the most significant things Google considers when ranking your website is the number of incoming links.
But what occurs when guests arrive?
You want to draw them in, grab their interest, encourage them to take action, and convert them into clients.
However, you must first collect their personal information through a "lead generation" procedure before you can profit from their customer lifetime value.
These 6 strategies can help you refine your lead generation marketing plan
1. Incorporate CTAs into your blog entries' text.
Call-to-action is an effective technique to urge your reader to take action. They are essential for advertisements and post-click landing sites. They are surprisingly rarely used in blog entries. Try providing a link to a pertinent ebook or whitepaper in the body of your post, such as the one in this line, if you're writing a piece about how to create leads.
2. Check out the Hello Bar
If you've ever been to a website with a bar running across the top of the page like this: Afterward, you've observed one of the current most well-liked methods for generating blog leads.
The Hello Bar spans your website and has a CTA that you may use to subtly direct visitors to post-click landing pages and squeeze pages. Users who aren't initially compelled to click will see it as they scroll down to read your blog post.
The "Hello Bar" can be a potent tool for lead generation. Use it, like Derek Halpern did, to drive targeted visitors and expand your email list. In just 30 days, he increased his email subscriber count to 1,180 with its aid.
3. Provide your audience with exclusive stuff
It doesn't mean you can't reserve something for those willing to part with a little extra in exchange for additional knowledge just because you provide individuals with free strategies to enhance their businesses.
Tease your readers with privileged information that will benefit them even more than free blog access.
Facebook marketer Jon Loomer has a part of his blog called "Power Hitters Club," which is entirely private and elaborates on ideas he touches on in his regular blogs.
The secret to successfully pulling this off is adding value to your regular blog entries while diving deeper into your unique content.
For instance, Jon provides valuable insight on his blog. Still, for Power Hitters, he does in-person, 90+ minute seminars that go into further detail about the same material he covers on his blog.
4. Give your readers benefits
Offering your blog readers the chance to purchase things at a reduced price is a terrific method to generate leads if you own an e-commerce company.
The Gap provides deals through text messages so that you "never miss a thing" and gives discounts to people who sign up for their email list. These "items" range from offers to fashions and more.
5. Try an introductory redirect
Consider employing a "welcome redirect" if you've recently written some content that you believe will be helpful to all of your viewers.
Before a visitor reaches your blog, WordPress offers a plugin that lets you send them to a lead capture page.
Remember that this strategy is more "in your face" than the other passive ones we've discussed thus far. As a result, it might irritate people that frequent your blog. Always conduct an A/B test to ensure your conversion rate is being helped rather than being harmed.
6. Make use of slide-in CTAs
As you read and scroll to the bottom of a blog article, a box in the lower right corner of the page slides in and offers to let you download the business's most recent white paper.
There's no need to panic. Some people refer to this as a "Slide-in CTA."
With them, you may provide some of your most devoted readers (those who indeed read most of your blog entries) with pertinent, worthwhile content.
The key to doing this, keep in mind, is to provide additional in-depth content connected to the blog post being read. HubSpot widely uses these.
Contact us, for more details.