WhatsApp's Business Interactive Message Templates
As the name suggests, this ability lets one include interactive components to messaging like a button.
Users with a WhatsApp Business Account can now create two different sorts of preconfigured buttons:
WhatsApp’s Business Interactive Message Templates Everything You Need To Know
1. Users can either call a phone number or go to a website when they see a call to action.
2. Users can respond quickly by sending a text message.
These buttons can be included in text or multimedia communications. The interactive WhatsApp message templates must be approved after they’ve been developed.
You can use them in Whatsapp notification messages and customer service/care messages once they’ve been approved.
The Advantages of Using an Interactive Message Template- Whatsapp message templates
1. Improved Customer Service
This is a 10X improvement in Customer Experience, as seen in the graphic. Previously, consumers had to type out the option they wished to select from a list of options provided by the company.
If the user responds with an ambiguous answer or an unaccounted-for choice (an exception), the journey will effectively have to start over, similar to selecting the wrong option on a customer care IVR and then realizing you’ll have to call them back and rejoin the queue.
Customers who were used to web 2.0 didn’t like it. Enterprises can utilize Interactive Message Templates to push consumers to do desired activities in a fun and engaging way.
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