In the digital era, planning to become successful without having an online presence is the major mistake any vendor can make. Reports have indicated that audience across the world loves to purchase online rather than physically visiting the stores due to several reasons. Therefore, the adoption and implementation of e-commerce store development by entrepreneurs and organizations are rapidly rising.
However, businesses looking for developing an online store find it challenging to select the best Content Management System (CMS) to organize products and transactions. To stay competitive in the digital landscape, organizations must choose the right CMS tool. This is where Magento comes in. Magento has emerged to be one of the coveted CMS platforms that provide robust catalog management. Its latest upgrade Magento 2 has become highly preferred by all the successful e-commerce stores worldwide.
What is Magento 2?
Magento 2 is a versatile, open-source eCommerce platform. This platform was designed to deliver online store owners all the essential features to develop and personalize the online store. Being a feature-rich platform, Magento 2 helps users streamline eCommerce functions and provide retailers with ready-to-use SEO, marketing, product management, and other tools, enabling a better omnichannel experience.
Owing to its greater flexible shopping cart system, Magento 2 supports a high level of customization of storefront content, appearance, and functionalities by store admins. The more changes and modifications a store requires, the more programming experience is needed for the task. That is why many eCommerce organizations partner with the right Magento eCommerce development company for establishing their stores.
Features of Magento 2
· AJAX Cart Extension- AJAX Cart is a JavaScript-based, user-friendly extension that significantly enhances the shopping experience by allowing buyers to instantly pick and add products to the cart without reloading the whole page. This extension significantly reduces loads on the hosting hardware and bothersome page redirects for buyers.
· Caching System - Magento 2 offers an enhanced caching system and native support for caching accelerators like Varnish, an HTTP-based web application accelerator. Caching systems will retain any frequently visited page elements and deliver them up quickly to store viewers.
· Faster Search – With better search option improvements, Magento 2 allows buyers to quickly and efficiently discover their products. The default search engine version available for Enterprise Edition (EE) is “ElasticSearch”.
· Smart Product Cataloguing - The new product creation and cataloging tools in Magento 2 allows store managers to rapidly and seamlessly add products to their store, up to 5X faster than Magento 1.
· Enhanced Data Filtering - Magento 2 boasts a robust data grid view, giving store professionals the ability to customize and filter attributes as per requirements. This helps businesses to optimize interfaces and track the data that they need to observe.
· Navigation Improvements - The menus and admin interface are better organized so that searching the page and functionality by users can be made easier. These enhancements lead to a minimal learning curve and faster productivity for store admins.
· Effective Hosting Environment - Magento 2’s Enterprise Edition (EE) includes new functionalities that allow eCommerce businesses to more easily spread the demand on their hosting infrastructure over several servers. This helps them to better manage great traffic spikes.
Benefits of eStore Development Using Magento 2
- Advanced Scalability and Performance
Magento 2 is proven to deliver access to enhanced performance when compared with Magento 1. Besides, the latest version of this platform also boasts an innovative indexer for accelerating the query performance of the online store. The indexer is designed for updating data regularly while including catalog, user data, and prices, thereby enhancing the overall speed of the eCommerce store. Besides, Magento 2 influences the advantage of integration with the Varnish caching system. It is a standard HTTP accelerator technology that allows store admins to provide full-page caching for the eCommerce site. This enables web pages to load considerably faster.
For instance, if an eCommerce website is taking more than 5 seconds to get loaded, then the website’s bounce rate will be increased by around 50%, resulting in a poor user experience. This is the reason why businesses should use Magento 2 platform. Magento 2 supports lower HTTP requests, significantly lower than most other platforms available in the market. With a Magento-built eCommerce store, customers can enjoy a seamless shopping experience with fast loading options. This would ultimately lead to a rise in total sales.
- Mobile-friendly Environment
As stated before, a large number of shoppers opt for mobile devices when it comes to purchasing online. Therefore, it is important for businesses to ensure that their eCommerce store is mobile-friendly. Magento 2 has been launched responsively by considering the mobile platform users. It is known to deliver a great mobile-friendly checkout experience for end-users. The innovative Magento 2 eCommerce platform offers reference themes representing responsive designs. With this platform, businesses can design as well as run eCommerce websites that can be browsed across various devices and also on several screen resolutions in an effective way.
The whole administration panel of Magento 2 is touch-screen friendly. This helps in process of managing an online e-commerce store in a seamless approach. The catalog of the eCommerce store can also be made easier to navigate, irrespective of the device or screen resolution. However, for optimized results, organizations can hire developers from the best Magento development agency.
- Effective User Persuasion
One of the major advantages of Magento 2 is that it provides multiple upselling and cross-selling possibilities for improving the shopping experience of the customers. This consecutively helps in improving the overall potential of the relevant order value. Store admins can make use of the features of upselling and cross-selling along with free coupons, gifts, and price discounts.
This innovative specification allows store managers to easily add promotions to the relevant checkout pages. This can help in enhancing sales potential while reducing the shopping cart abandonment ratio of the Magento store. In addition to cross-selling efforts as well as promotions, Magento 2 helps in providing seamless functionalities for including rich media content including images/videos for displaying the products in several means, which attracts more customers to do the purchase.
Wrapping Up
Magento not only functions to be an effective eCommerce platform, but also provides a host of benefits to retailers, developers, customers, and the affiliated communities. From small start-ups to large-scale organizations, Magento 2 is the ultimate eCommerce platform choice for developers, marketers, and business owners in 2022 and ahead.
