Instagram has helped several industries grow from nothing to a lot more than everything. Saying that, when we see real estate marketers making more sales than ever with the use of Instagram, certain areas of growth and stability are brought to light.
First thing first, since Instagram is one of those platforms where an app on a smartphone is needed. Capturing pictures right from the location and sharing it with the audience makes a lot of sense. Besides this, targeting an audience based on geographical boundaries is easier. It will not be wrong to draw attention to the audience though. Yes, it is massive which is the reason why real estate marketers prefer using Instagram.
Fun Fact: In 2022, more than one billion active Instagram users check real estate profiles.
However, the question that remains constant is…
How do Real Estate Companies and Firms Make Better Sales with IG?
Certain approaches are incorporated to make the best deals, sales, and opportunities. We have mentioned some of the best tactics and effective ways to use IG. These tricks are best for real estate marketers, agents, companies, and even firms.
Pro Tactic #1: Take Breathtaking Pictures
Photos and the finest clicks are always the slaying game of Instagram. Making use of them is helpful for all but when it comes to real estate, the game changes. Pictures that are executed well and are appropriately used with tags and other strategies are always useful. Listings are massively hyped because of the kind of pictures marketers attach.
Approaches to making use of the best pictures vary from marketer to marketer. Interestingly, in this regard, real estate company, ELIKA believes in simplicity. That’s the reason why it has taken the approach differently and not the patent way of doing things the right way. Their tactic is to add pictures of high-end properties. Doing so helps them to create consistency for branding purposes. Also, this helps in maintaining themes throughout their Instagram profile.
The takeaway of such simple strategies regarding pictures and carousels is simple. It doesn’t mean that being a real estate marketer on Instagram is a must to go on and about different themes. Keeping everything simple will give a better taste to the audience and will tell who you are.
Pro Tactic #2: Introduce Company and Team
Pictures are not enough for marketing purposes. If and when there is no information about the company or firm, the presence will remain a mystery for the audience. Even if the audience likes your featured condos or premium lifestyle bungalows with multiple terraces. They will never get to you for details just because the company doesn’t get the hype of existence. Therefore, awareness of the company is equivalent to other areas of branding.
Putting details about the company and focusing on the answers to questions mentioned below will give brand awareness.
· Who are you?
· What is the aim of a company?
· How do you work and function?
· How many team members do you have?
Showcasing and talking about professional stability in real estate are two different sides of the same coin. By saying that, it is a must for real estate marketers to empower their brands through what they have done in the industry, their impact on others, and why people love their work. This is all based on professionalism and not qualifications.
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Pro Tactic #3: Motivate Serious and Potential Buyers
Instagram marketing is of no use if it doesn’t compel an audience to make your business grow. All those who need steady but constant growth in their real estate businesses. Must nudge the audience often. This nudge will draw the attention of the audience to what the real estate company or firm is selling.
To do so, real estate marketing professionals should post all the perks and bounties of all that they are selling. Motivating the audience to make a purchase is not easy. Especially when it is about buying the audience should have a broader inspiration for the sake of future projects.
Instagram in such cases where extra attention to an audience is required gives special funnels for real estate. Besides that, Instagram's real followers also provide features that can easily bring better reach, visibility, and leads.
It will not be wrong to say that bringing information and awareness for the sake of lead generation is always workable. Engagement rate is the essence of bringing consistency in leads.
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Pro Tactic #4: Videos
Drawing the client’s interest and attention towards the property is easy through HD pictures. But did you know it becomes a lot more profitable when and if videos are added? Yes, the game is taken to the next level when the real estate properties are shown closely, house or condo tours are done, and walkthroughs are videotaped.
This tactic is applied by one of the best and most known real estate agents in Las Vegas. They happen to work at Huntington & Ellis. According to them, since Instagram’s video feature is used their sales and queries have increased to a considerable degree.
Incorporating video features in your reels will definitely bring more viewers, likes, and followers. That is the easiest and the best free feature of Instagram for real estate marketers. If you are new and have no idea what to do. The use of a combination of HD pictures along with videos will increase reach as well as visibility. That is one of the best ways to strengthen the attraction of the audience to your properties that are up for auction or sale.
Pro Tactic #5: Practicing Instagram Trends
Practices in general help in getting more likes, followers, comments, and views. It means the real estate industry just like other industries must aim to implement the basic strategy on Instagram. Diversification of content, making up to Instagram trending features, using hashtags for better-targeted audience reach, optimization of bio on profile, and maintaining theme are some of the practices that everyone is using on Instagram.
Revealing the flavor of what the real estate marketer aims to sell or work on is easy. For that, marketers can put a logo that is more toward the kind of properties sold. Taking the example of a real estate company that aims to provide beachside properties is going to serve the purpose of making the audience understand how objectives and milestones are carried out. This company with a particular vision and mission in mind uses a logo of the same kind. The logo has a beach in it which harmonizes with the theme of properties sold.
Clarke & Hummel is one of the best examples of real estate companies. When it comes to themes, posts in the form of videos, pictorials, stories, and even highlights are of the same color tone. It is so that the brand is recalled instantly upon seeing a certain combination of hues and shades. Doing so automatically helps the audience with brand awareness.
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Pro Tactic #6: Promoting Special Days & Open Houses
Knowing that stories and feeds disappear within twenty-four hours, Instagram is taken as a time-sensitive social media platform. This feature of disappearance as soon as the clock ticks the 24th hour brings challenges for everyone, including real estate marketers. However, this feature is taken positively because, at times, it is best for marketers to share any information for less than a day.
For example, when real estate Instagram marketers want to announce special prices for a day, open house invitations, and coupons that are meant for a day; this feature on Instagram comes in handy.
Content on Instagram with a time barrier helps the audience to keep favorite real estate profiles on a tab. Therefore, there is always a potential of getting more attention. Legit and informative content is always needed for an instant boost in an IG profile.
Pro Tactic #7: Reveal Bounties & Amenities
Bounties, qualities, important features, and amenities – all bring spice to content for real estate marketing. It is because serious buyers love to gather information regarding their potential purchases. Everyone sees pictures and watches videos for the heck of it. However, hardly a few of them, who are actually serious buyers, go deeper to find facts about the property.
When and if amenities are taken into consideration, videos tend to fulfill the purpose. Special features and qualities are however documented or displayed through a fact chart, pictorials, and stories. Almost every real estate marketer follows this drill. But only a few standouts.
Marketers who reveal the most unique features incline toward getting a lead. If you ask what are the ways to find out prominent features? We would always say it is anything about the property that is not found in other properties. For instance, the architectural feature makes a property unique. The kind of pool arrangement on the lawn, a beautiful outdoor shower area near the pool, or anything of a similar kind can draw the audience’s attention. Other examples are based on paint color or communal space.
Last Words: Effective Ways to Use Instagram for Real Estate Marketing
The most effective ways are mentioned in the blog post. However, there are times and situations in which no matter how hard we try, required results are not generated. In such hard times, we always suggest real estate marketers buy Instagram likes UK.
