The latest report by IMARC Group, titled “Augmented Reality Gaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” the market reached a value of US$ 6.39 Billion in 2021. The Global Augmented Reality (AR) Gaming market report to grow at a CAGR of 33.8% during 2022-2027. Augmented reality (AR) stands for the integration of digital information with the real-time environment of the user. In gaming, augmented reality uses the existing environment and enhances it with an overlay of distinct features. It helps in creating a view for the players with intense video, graphics and sound by utilizing a device-camera. For games on smartphones and laptops, augmented reality has become an essential tool as it allows the gamers to create their own characters, racing terrains and targets. It also enables them to scan their local surroundings in order to invite their neighbors and create a virtual track.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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Market Trends:
The significant rise in the number of mobile gamers has created a positive impact on the demand for augmented reality games. Furthermore, various game developers are launching different games using AR technology which has enabled gaming enthusiasts to interact with the real world differently. Besides this, the escalating adoption of AR equipment for conducting day-to-day operations, such as calling or setting up a meeting, is also providing a thrust to the market. Moreover, numerous organizations are extensively investing in advanced solutions for integrating AR games into smartphones, thereby enhancing the client’s experience and increasing the developers’ revenue. All the above-mentioned factors are expected to further drive the global market for AR gaming in the coming years.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Infinity Augmented Reality
- Metaio
- Qualcomm
- Total Immersion
- VividWorks
- Wikitude
- Zappar
Augmented Reality Gaming Market Segmentation:
Our report has categorized the market based on region, component, technology, device and game type.
Market Breakup by Component:
- Software
- Hardware
Market Breakup by Technology:
- RFID
- GPS
- Mobile Tracking
- Others
Market Breakup by Device:
- Mobiles
- HMDs
- Smart Glasses
Market Breakup by Game Type:
- Racing Games
- Adventure Games
- Fighting Games
- Shooting Games
- Mystery Thriller Games
- Puzzle Games
- Science Fiction Games
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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