By now most marketers have heard of the upcoming changes Google is making to their Chrome browser by phasing out third-party cookies by 2022
2 Crucial Steps to Prepare for Third-Party Cookie Loss
We’re in an era where consumers have a heightened attention to privacy, but at the same time, want brands to provide highly personalized experiences. So how do brands blend privacy and personalization in a post third-party world? By way of first-party data!
But before we talk about first-party data strategies, let’s talk about what first-party data actually means.
It’s data that’s given with consent and is more accurate than third-party data sources. It’s the data your audience is giving directly to you. With first-party data, you can analyze how consumers interact with your brand so you can improve the experience you’re providing – both holistically and individually.
