5 Key Digital Signage Trends that Drive Airport Communications
5 Key Digital Signage Trends that Drive Airport Communications
The use of airport digital signage systems is one of the most innovative and implemented solutions that terminal managers and airport authorities swear by.

Among many public places, airports deal with thousands of visitors every day; with such a considerable number, user experience is the utmost priority for them. The infrastructure of an airport complex is complicated in itself. It requires a lot of work and strategies to optimize the journey and make it a seamless one for an average traveler. In the last few years, several technological advancements were utilized and made part of airport operations to guide travelers and visitors to their respective gates quicker and make their experience at airports convenient and entertaining.

We are living in a time of real-time information, smart airports, self-service, and personalized services. All these aspects are essential to faster, cheaper, and better services in every regard. Over time, airport digital signage has become a vital part of an airline’s and airports’ digital grid. It can be best described as a technologically backed nervous system, ensuring the best passenger experience for every traveler at every touchpoint.


Man pulling wheeled suitcase


When implemented in the right fashion, digital signage at airports can help augment user experience, offer an efficient messaging system, and be easily configured to function as a comprehensive solution to support airport operations further. Digital signage for airports is one of the most advanced, most comfortable, and most effective strategies to share information with passengers and visitors while improving their travel experience.

Since digital signage for airports is dynamic, displaying different on-demand information and notices is easy and unlimited. Developing informational signage that shares airlines’ related news to database integration that further streamlines the manner announcements are shared with clients, airport digital signage is the ultimate gateway for broadcasting the minute information most seamlessly.



Leveraging Digital Signage at Airports

Now airports aren’t just transit hubs; they have morphed into a public space where passengers can rest, shop, and eat before or during a long flight. Since the place is always buzzing with travelers, the demand to meet the customers’ requirements can be pretty challenging and overwhelming. With digital signage, which is way more than static ones, airports can easily leverage their potential to make travelers’ experiences great.

  • Wayfinders: The number of people getting lost in a complex structure like airports is way more than one can think. A static terminal navigation map is an ineffective and outdated solution as it is tough to read such maps. Airport wayfinders can help in making wayfinding far more simple and interactive. Some displays with an interactive map and touchscreen features can ensure that nobody would get lost again. This Wayfinder software can further be enhanced with functionalities such as sending turn-by-turn instructions on a passenger’s mobile phone through a web link.

  • Advertising and Large Format LED Displays: Advertising and promoting brands help organizations establish a significant presence by creating a feeling of prestige, trustworthiness, and distinction. Airports are a critical public space that can efficiently communicate to a financially capable and influential audience while providing a brand an uninterrupted way to target their audience. The airport digital displays can be used to provide dynamic and targeted advertising, which can be configured according to requirements. Also, display advertising can be customized according to a specific event, day, time, or location.


  • Real-Time Arrival & Departure Times: A digital flight information display system can help make the real-time announcement of flight arrival and departure comfortable and convenient. Such a digital display system can display different tourist information types such as notification of delays, gate change notifications, and flight status and schedules. Apart from this, gate information display systems or GIDs and baggage information display systems of BIDs are also of great help when passengers struggle to locate the gate or baggage terminals. The beauty of these systems lies in the fact that they are seamlessly integrated into the backend, so they can automatically update as anything changes.


  • Self Service Check-In & Ticketing: When it comes to the touchscreen feature, interactive ticket booking instantly becomes a priority at any airport. Digital signage can be of immense help in this regard as it can be installed in crowded areas to sell tickets faster. Digital signage kiosk makes self-service check-in and ticketing hassle-free. Checking in and printing the boarding pass can be done in a few minutes. With such kiosks, longer queues in airports can become a thing of the past. Some other benefits of such kiosks include increased accuracy, increased customer satisfaction, reduced waiting time for checking in and getting the boarding pass, and the customization of a kiosk according to requirements.


  • Custom Solutions that Fits the Requirement: Digital signage systems/software at airports can easily be customized to fit the requirements. The requirements can range from software requirements, content requirements, application requirements, or result requirements. As these systems are integrated with backend systems, they can easily sync with the systems and automatically upload the new information. Also, any other changes can be made to an airport’s entire digital signage from one centralized system.