Website traffic is important for any business with a digital presence. More website traffic means more conversion rate and thus more return on investment. So, a drop in website traffic is the worst nightmare for individuals. It can be terrifying because it will ultimately lead to business losses and lower revenue. If you are going through the same situation, don’t panic. Because fortunately, you can avoid more losses by knowing the reason behind it and taking appropriate measures. According to the Jacksonville SEO company, some of the major reasons behind a sudden decline in your website traffic include Google algorithm update, manual Google penalty, lost links, ignoring mobile-first indexing, changes in the SERP layout, site redesign, and migration issues. You can easily identify the issues behind why did your website decrease by creating a checklist of the most likely reasons. You can also include other issues like broken 301 links, switching to an unreliable server, poor content and as many as you could think of. Creating this checklist increases your chances to easily identify the issue and allows you to fix the traffic drop as soon as possible and avoid more issues. You can also take other measures like optimizing your website for SEO to improve its rank thus boost traffic.