Google uses more than 200 factors to decide the rank of the websites, and even our experienced Jacksonville SEO experts doesn't focus on all of them. Now Core Web Vitals are a hot topic and the most important ranking factor. Even the content plays a major role in ranking your website. If your content is duplicated or similar to other web pages, it affects your SEO negatively, and Google might not consider ranking it. Google prefers ranking topics with the latest information, and thus content freshness plays a significant role in enhancing your SEO. For detailed information, you must give a read to Google's Top 10 Ranking Factors for 2022. Grammar and spelling don't affect your rankings, as Google does not have any issue with poor Grammar. But if your website is packed with awful grammar and spelling mistakes, you will lose the trust and interest of your audience. Google cannot understand what your content is about until and unless you use the right keywords in it. So, make sure not to stuff your content with the keywords and place them in the right place according to experts from Jacksonville SEO Company. You also need to ensure that your site is built with a clear hierarchical structure and provides easy navigation. You can also optimize your website for disabled users and make it ADA-compliant to go one step further.