Most people think that YouTube SEO Sydney is about optimising your video titles and descriptions for Google's search engine, but it's much more than that. It also includes making sure each of your videos has unique tags and the right categories. This will help you get found in organic search results, which means more traffic and viewers for your channel.
No matter what kind of content you upload on YouTube, it's important for your channel to rank well. You can do that by optimising your videos with the right keywords and adding other things like watermarks and tags. Here's how:
What is YouTube SEO?
If you have a website or blog, then it's very important to know about search engine optimisation (SEO).
If you don't know what SEO is and how to do it on your website, then this article will help you.
Let's start with the basics of SEO Sydney- what is it? Search Engine Optimisation (SEO) is a process of optimising your website or web pages so that the search engine can easily crawl and index them.
How to optimise your videos with the right keywords?
Keyword research is an important part of YouTube SEO. You don't want to waste your time and energy on creating videos that nobody will watch, but you also need to remember that optimising your videos with the right keywords is not as simple as it sounds.
If you're just getting started with YouTube or have been struggling with the same old results, here are some tips on how to use keywords in your video title, description and tags effectively:
Focus more on video
An essential thing to focus on is your video and how you're going to rank it. There are several things that have to be done right for the videos in order for them to rank well, but if you are not doing these things, there can be no surety of your YouTube SEO Sydney success.
Use the right keywords and phrases in the description, title and tags of your video.
Make sure that every word counts, so don't use unnecessary words just to fill up space.
Get as many views on a particular video as possible before launching another one because this will help in boosting its ranking capabilities.
Make sure that all videos are published under one channel rather than multiple ones.
Create 10-15 sub-channels related to different topics under your main channel.
Optimise video descriptions
Now that you've created a great video and optimised it for search, it's time to optimise your YouTube video description.
Describe the video in detail. Don't just say what the video is about, but also give viewers a reason to watch. For example: "This tutorial will teach you how you can make a paper aeroplane that flies farther than any aeroplane you have ever seen!"
Include keywords: Use related keywords and phrases in your description so that people searching for similar content find yours more easily.
Include calls-to-action: A call-to-action can be as simple as asking viewers if they want more information or an email list signup form at the end of your video description because many users may come across it while they're watching and decide they want in on whatever's being offered.
Optimise your channel
Add a description of your channel: The first thing that appears on your YouTube channel is your title and description. You can use this section to give viewers an overview of what you do, what you're about, and why they should watch your videos.
Add a banner image to brand your channel: Many creators use their logo as the banner image for their channel, but there are other options as well (like photos from inside the office or other sites you're affiliated with). If you don't have one already made up, check out our guide here!
Record an intro video for when new subscribers come by: If people aren't sure what to expect from your content when they click over from another site or search result, they may be reluctant to subscribe in the first place. That's where an intro video comes in handy - it lets new visitors know right away if it's worth their time.
Add a watermark to your video.
You can add a watermark to your videos by uploading an image file and then adding it as the video's overlay on YouTube. A watermark should be visible to the viewer, so place it in the bottom right corner of your video.
The most common type of watermark is a logo or text that represents your brand or channel. For example, if you're creating content for GoPro, you could upload an image with their logo and use that as a watermark on all of your GoPro-related videos.
Add proper tags to your videos.
Tags are the words that describe your video. They are used by search engines to find your video, and they're also useful for viewers who want to find videos like yours.
Tags can help you get more views and subscribers.
Convert Your Videos into GIFs
There are a few ways you can create GIFs. The first and easiest is to use a free online GIF maker. You can upload your video, and it will automatically convert the video into an animated GIF. It's that easy!
The second option is to download one of many desktop software tools available from a variety of sources. These programs let you choose which frames you want to include in your GIF and then export it as an animated file for uploading or sharing on social media platforms such as Facebook and Twitter.
Once your GIF has been created, there are things that can be done to optimise them for Sydney SEO Strategy. The first thing we recommend doing is cutting out any non-essential frames from around the centre point where users will see the action most clearly.
Use annotations and cards the right way.
Use annotations to promote your other videos.
You can use annotations to link to external websites that you think are relevant to your video content.
Annotations can also be used for call-to-action (CTA). For instance, if you have a course on YouTube and want people to sign up for it, make sure they know where they can find more information by using an annotation on the video itself. This helps get in touch with potential customers and creates engagement with them while they watch the video.
Conclusion
As you can see, there's so much more to YouTube SEO than just adding a few keywords and hoping they do the trick. The key to successful YouTube SEO is a thorough understanding of how Google ranks pages, which means knowing how to use your metadata effectively.
