Using a data warehouse in the marketing environment offers several advantages over alternative data analytics and storage solutions. Benefits range from inexpensive storage to flexibility, the option of enabling automation by centralizing data from severa...

The Internet has become a huge part of our lives. Today, many sensitive and private pieces of information are saved online and made available via the internet. With this, there is a rise in security threats. Therefore, robust network security is crucial,...

Many enterprises are moving towards a cloud-based infrastructure. They are shifting their work via numerous providers to either private or public cloud systems

Though many online marketplaces require merchants to upload only white background product images for standardization, brands do not have to follow this rule when managing their own ecommerce website or social media.

Your strategy guides the entire process and eventually decides the success of your content marketing efforts. With an all-inclusive, holistic approach to understanding customers and streamlining the experience, the sky’s the limit

Big data has enormous value if you ask the most important questions and find the right patterns. Businesses can derive insights from data by creating algorithms that sift through the data quickly and efficiently.

Social media marketing is an approach for businesses of all sizes to reach out to prospects and customers.

In 2022, small-to-medium businesses (SMBs) are facing a historically high number of cyber threats. According to Verizon, 61% of SMBs have experienced at least one cyberattack in the last 12 months – but according to another study, only 14% are prepared to...

Artificial Intelligence can beef up marketing capabilities. More and more marketing leaders are implementing AI technologies to take their game to the next level

With millions and millions of users listening to music every minute of the day – brands like Spotify accumulate a mountain of implicit customer data comprised of song preferences,

Digital channels have made it easy for companies to obtain important data. Any company’s success depends on its ability to analyze data. All of your internet platforms may provide you with detailed performance analytics

Advocacy marketing is gaining your customers’ trust for them to endorse you. But how do you gain trust?

Customers sometimes cannot make out the difference between a chatbot and human interaction with an efficient chatbot system in place

Modern consumers are more informed and demanding. Consumer-centric marketing has become critical for effective sales completion. Meanwhile, new data management platforms and tools are developing to support business methods and practices.

Agencies should embrace and encourage the availability of self-service options for their clients. There is still tremendous value for agencies to add on top of DSP technology