This has led to the assembling of the programmatic industry with wide changes that prioritize customer privacy.

E-Commerce is the new way of shopping with convenience and ease, choosing what you need from a plethora of options. It helps shoppers to look for new products with additional offers. These patterns help retailers to optimize their pricing strategies consi...

Successful brands often have something in common, they surpass customer expectations. If you ask me, it’s the most important metric of this era. Many customers want to trust you and feel valued and most businesses know that.

Agile marketing centers around “sprints” – campaigns that are typically of short duration and where participants measure results frequently, iterate to optimize results in the current campaign and apply lessons learned to future efforts

The effects of the pandemic are waning for eCommerce merchants, with people eager to return to in-store shopping.

Marketing was once all about brand awareness, getting your name out there but not anymore. Now it’s all about creating and sharing a compelling story. Before you kick off your digital campaigns for this year, it’d make great sense to ask- what’s your stor...

Let’s start with the big ones and investigate the key differences between Google and Facebook ads to help you determine which ads best fit your business’s goals. Facebook and Google ads have a lot of similarities.

AI also plays an increasingly integral role in ad automation, helping advertisers test, iterate, and optimize performance. Still, many envision a grander future — one in which AI can manage ad campaigns independently.

With 85% of consumers feeling that brands bear responsibility for ensuring their ads run adjacent to content that is safe (DV/Harris Poll), following a year of social disruption

The design and the content are the core elements of a good website. To create content-focused websites, you need to choose a content management system (CMS) to power the site

With privacy laws getting more stringent due to the shift away from cookies and the collection of other personal information, targeting and adding value to ad placement utilizing contextual data is at the forefront of the industry, especially as CTV/OTT s...

Of course, profits are key to running a business, but that’s not its purpose. The brand purpose is the reason your brand exists, which is more than just money. You created your business to improve the lives of your customers by solving their problems, and...

Marketing professionals have just begun to unleash the complete power of Data Management Platforms. In a true sense, DMP deployment gained momentum with the knowledge of how and why to use it. Initially, marketers had an ambiguous notion of its placement

Conversational AI is becoming common day by day. Not only for commercial objectives but also for entertainment. When computers converse with humans, developers put forth a lot of effort to make the interactions as human-like as possible. This article will...

Rapidly changing consumer attitudes and behavior. Surging growth in online grocery shopping. Higher expectations for an omnichannel experience. An evolving competitive landscape. No doubt, things have changed radically in the retail business, especially i...