Organization Alert: Tailor your Employee Value Proposition (EVP) to a Human Centric EVP
EVP is to create a mental and emotional image in the requisite talent market that displays, how is it to work in an organization and what the organization really values from a talent perspective.
As per a recent Gartner study, there has been a fundamental shift in employee expectations from an EVP perspective and the key value drivers for employees are:
Employees expect the organizations to support their overall well-being (physical, emotional, and mental), autonomy & flexibility at work including the autonomy to work in a selected team etc, personal growth and purpose at work. To deliver these expectations, the organization and leaders must invest in reconsideration and revamp their EVP.
How can organizations re-create a Human Centric EVP?
At Kognoz, we have designed a human centric EVP framework, keeping design thinking at the core, Kognoz experts works with the organizations to:
- Architect the overall talent philosophy in line with Company’s growth, Organization Philosophy, Values and Organizational Imperatives
- Create the key pillars of EVP, based on the employer value experiences that everyone in the company must feel and relate with including the pillars of flexibility, holistic well-being, and purpose
- Architect the Company’s EVP around the talent philosophy and experiences
Lost productivity & employee morale and pressure to backfill roles will continue in this ongoing war for talent, one of the key strategies organizations needs to look in re-defining their EVP and aligning their existing talent practices to it.
Taking a case study of Microsoft: Leading with authenticity, not simply positivity, in messaging is key in getting an immediate benefit from changes made to their EVP. To align their EVP in actions, Microsoft’s HR leaders use an email initiative to acknowledge negative experiences employees encountered at key moments in their employment life cycle. Then, they highlight the positive impact employee feedback had on improving those experiences for others and reframe how employees feel about those negative experiences, while the company makes improvements.
To understand and know more about Kognoz Human Centric EVP approach, do contact us.
