The recent outbreak of pandemic is a prime factor fostering the growth of the eHealth software and services market. For instance, in August 2020, there have been 18,318,928 confirmed cases of COVID-19, including 695,043 deaths, globally, as reported to World Health Organization. The increasing launch of innovative eHealth software and services is again expected to aid in the growth of the market. For instance, in June 2020, Fitbit launched a new Ready for Work solution that gives employees access to key health metrics from their Fitbit device along with exposure, symptom, and temperature logging, to help employers with the unprecedented challenge of returning to the workplace during the COVID-19 pandemic.
On the other hand, low adoption of the internet across emerging economies is projected to restrict the growth of the global eHealth software and services market. According to Pew Research Center (October 2019), Sub-Saharan Africa has a lower level of internet use than any other geographic region, ranging from a high of 59% in South Africa to a low of 25% in Tanzania.
