Search Engine Optimization (SEO) is an important aspect of a plastic surgery practice's digital marketing plan. If you are a plastic surgeon looking to attract more patients to your site, then you need to be using SEO techniques to ensure that you get what you deserve from Google. Most patients start their search for a qualified doctor on search engines like Google, Yahoo, or Bing. A reliable plastic surgery SEO company can help you implement effective SEO strategies to get your plastic surgery website to rank higher in SERPs.
Importance Of SEO For Plastic Surgery
Search Engine Optimization can be a powerful tool for helping patients find plastic surgeons. Most patients start their search for a qualified doctor on search engines. Potential patients come to your site by typing keywords into the search bar and if your site has a high SERP ranking, this means more traffic. However, this is easier said than done. With around millions of domains available online, most people are competing for a first place slot on Google’s SERPs (search engine results pages), which means you need to optimize your website for SEO. If a potential patient can’t find you, they will click on another site. So, optimizing your website with right SEO techniques can help you gain a higher rank in SERP and increase traffic to your plastic surgery practice.
Whether you’re a new or established plastic surgery practice, the following tips can help optimize your website and build credibility with potential patients:
- Understand your patients: The process of implementing good SEO strategies begins with understand your patients -- their demographics and psychographics like age, gender, income, location, marital status, buying interests, hobbies, pain points etc. Using tools like Google Trends, Keyword Planner etc can help you find out what your target audience is looking for. These tools provide relevant keywords and search queries that people use to search for what they want. Create content based on these queries and keywords so that your targeted audience will be able to see your website. This will also increase your ranking.
- Keep your website up-to-date: It is important to keep your site optimized and up to date for a good user experience. Use the right SEO strategies to optimize your website so that your SERP ranking is not affected. Make sure that your website is mobile optimized. This is because today, a majority of the searches come from mobile phones and if your website is mobile optimized then more users will be able to see your website. Ensure that your website has good page loading speed and provides a good user experience. People want quick answers to their queries. Studies have found that people tend to leave a page if it takes more than 5 seconds to load. So quick page loading speeding is essential to avoid increase in bounce rates. Use the following tools to understand user experience on your site:
- Core web vitals
- PageSpeed insights
- Mobile Friendly test
Use this information to improve your website, gain visibility and ranking in browsers and provide your audience with a hassle-free experience while browsing your page.
- Provide valuable content consistently: To improve engagement with your site, it is important to put out valuable content for your audience. Find out what your potential patients want to know and build good content around the questions. Posting good content is excellent way to let your audience know what services you offer and also educate them. You should aim at producing diverse content focused on all of your target keywords and creating multiple posts, each of which takes a deeper dive into your individual services. Make sure that you post your blogs consistently. This will help build your reputation, credibility and brand trust among your audience.
- Local SEO is important: The first step towards optimizing for local SEO is to create a GMB profile. Provide accurate information about your plastic surgery practice like Name, Address, Contact details, Operating hours etc. Make sure to post images so that your potential patient will know what to expect from your practice. The next important element is to set up a location landing page to your website that is dedicated to a single physical location with its own URL. Post quality content along with local keywords, physician bio data and other location specific details. This will help local patients to find your website when they search locally.
- Focus on link building: Link building is an important SEO strategy to gain ranking because it helps search engines discover new web pages, and determines which pages should rank higher in the SERPs. Link building involves building hyperlinks from other websites back to your own. Internal links will helps your users directly to the other pages of your sites like serve page, blog posts etc. External links are links that send your readers to other websites. Adding external links to your content can boost your credibility. You should focus on earning links by creating great content that users want to share.
- Get reviews: Online reviews are important for plastic surgery practices to improve local rankings. Having some good reviews instils trust and confidence in your brand among your potential audience and encourages them to visit your practice. Better reviews mean more clicks and higher ranking which will serve as a credibility score to attract and convert potential patients. To get good reviews, encourage your client to leave a review. You can also send them an email asking them to leave a good review online. Make sure to respond to reviews, even if it is a negative review. This will show that you are concerned about your clients and willing to improve.
- Share your posts on social media: Sharing your content on social media platforms will increase visibility, improve traffic, and generate backlinks. These are social signals that will notify Google that your website content is credible which can improve your search rankings.
- Track your SEO: Once you have implemented these strategies, the next step is to track your SEO to know of these strategies are doing any good for your website. It can be challenging to determine the changes that have made a difference to your website like improving web visibility, ranking and CTR. There are many tools available online that can help you track your SEO performance. Google Analytics will help you to track the results of your SEO efforts – like how many visitors o your website gets, where they are coming from, and what pages they are visiting. Moz provides data and information on how users are interacting with your site, including people who have viewed the site but have not come from a search engine, organic searches, and inbound links.
Effective SEO makes your plastic surgery website easier to find for your target audience. If you’ve been in the business for longer than a few months, then you probably know that plastic surgery marketing is just like any other business and requires strong digital marketing techniques to attract patients. Reach out to a reliable Plastic Surgery SEO company that can help you implement the right SEO strategies for your website.
