The term “SEO content” is composed of two words: “SEO”, short for Search Engine Optimization, is the process where you optimize a website so that individuals are able to easily discover it through search engines, such as Google.
“Content”, means any information that is present on the internet and can be consumed.
Clubbing these two terms together defines SEO content as the content you create with the aim of getting search engine traffic.
Content SEO is regarded as an important element of on-page SEO. In this post, we will tell you about content SEO and the best practices to optimize your content for search engines as well as users. Let’s begin!
What is SEO Content?
Simply put, SEO content is the content you create to help the pages of your website rank high in search results.
Types of SEO Content
You can create content in different forms, such as images, audio, text, infographics, and videos. It can also be a combination of these.
Generally, the types of SEO content include:
Static pages: The content you see on a site’s static page (for e.g. the “About Us” page of a website).
Blog posts: Blog posts can be a combination of images, video, and text. They can be lists, press releases, news articles, general information, or how-to guides.
Landing pages: Pages created to be used as the first page users see when they land on your site or for certain PPC campaigns.
Product pages: Pages promoting particular services or products.
How to Optimize Your Content for SEO?
It’s now time to discuss the more important question – how to optimize your content for SEO?
The points to keep in mind to ensure your content is SEO optimized before you hit “PUBLISH” are:
1. Start With Keyword Research
We all know the importance of keyword research for SEO. Therefore, you need to conduct proper keyword research before you start writing your content.
When you find out what users are searching on Google, you get to know the following:
The kind of content you should create
How to optimize content and increase the likelihood of search engines noticing you.
Now, at the time of performing keyword research, you need to decide on these:
The main keyword you will target
The long-tail keywords related to your main keyword
A list of LSI related keywords, which will also be related to your main keyword
But how to find long-tail keywords and LSI keywords?
Firstly, for finding long-tail keywords, type your main keyword in the Google search box. The suggestions that appear are your long-tail keywords. These types of keywords are variations of your main keyword.
Secondly, for finding LSI keywords, search for your main keyword in the Google search box and head to the “related searches” section at the bottom. LSI (Latent Semantic Index) keywords have the same meaning as your main keyword.
2. Use the Keywords Correctly
Correct usage of keywords is equally important as finding them. Ensure you include your target keyword in the URL, page title, and h1 heading. Also, don’t forget to mention your main keyword one or two times in the first couple of paragraphs.
When it comes to long-tail keywords, you can include them in your subheadings. And as far as the LSI keywords are concerned, include them in the body of the content and in your subheadings.
3. Satisfy User Intent
Another step to take before you start writing your content is to understand the user intent. What this means is, you need to know what type of content a searcher wants to see for a particular search query.
For this, you simply need to open Google and search for the term you are writing an article about. Let’s suppose you are writing on “what is on-page SEO.” Type this in the Google search bar and check out the featured snippet and the meta description of the first ten results. When you do this, you will see that Google is giving you a “direct answer” to this question. This means the user’s intent for the specific search query is to read a definition of on-page SEO.
Now, if you want to rank high for this term, you must also give a “direct answer” for this term and define it in your write-up (remember to place it right at the start of your article).
3. Make Your Content Easy-To-Read
Today, so many people prefer to skim-read. Apply formatting styles to enable your readers to read your content in an easy manner. For this, try the following:
Keep sentences short
Avoid long, rambling paragraphs
Use lists to outline steps
Add adequate white spacing between paragraphs
Use italics and bold to highlight the valuable parts of the content
4. Provide Users With a Call To Action (CTA)
You need to offer your readers an exit point or CTA after they finish reading your article. A CTA is a line of text or an image that prompts your customers, visitors, or leads to take action.
Let’s understand this with an example.
If you want readers to buy your offerings, add a CTA within your content to send traffic to your sales pages. Or if you want more email subscribers, ensure you add a sign-up box below your post.
Today, when agencies don’t have the time or expertise to offer SEO as a service, they hire white label SEO content providers to deliver SEO-optimized content to their clients. For hiring these services, they partner with a trustable white label agency. A dependable agency such as DashClicks can easily get your client’s website ranked at the number one spot on different search engines, such as Yahoo, Bing, and Google.
Wrapping It Up
Content SEO is about producing and optimizing your content to make it rank high in search engines and get search engine traffic. It is a critical part of the on-page SEO process. When it comes to creating SEO content, your aim should be to provide search engines and users with the information they are searching for. Using these tips will nudge you in the right direction and help you achieve your goals as an agency owner/marketer.