If your website is not getting a huge number of hits or not generating high revenue, then you might need an SEO Specialist who can help you to generate more traffic.
Most of the time communication plays an important role. If some client hires SEO experts, they should be able to articulate things in better form for you and help you to understand why it is needed.
They also specialize in conceptualizing things, so wise decisions can be taken for the branding strategy. Most SEO specialist is able to assess the risks and know what could be the outcomes of the changes or new suggestions that they give.
