Rather than providing you with an SEO strategy for small businesses template that will lead you down the incorrect path, let's take a look at the main ideas to keep in mind when developing an organic search strategy.
Set SEO objectives.
Before you embark on a large search engine optimization (SEO) campaign, you must first outline your objectives. After all, your SEO actions won't have a verifiable ROI if you don't have defined targets. It's also crucial to link SEO results to top-level indicators like revenue.
Begin by determining your desired marketing outcomes, and then move back to define your process objectives.
Do you want to boost your online sales? Which business units, products, and services are you looking for?
Are you attempting to increase market share within specific demographics? Which demographics will you target, and how will you track your success?
Do you want to increase the number of visitors to your website? What is the volume of traffic? What weight will you give inbound traffic to one page over others?
Do you want to use demand generation marketing or lead creation to increase conversions? What metrics will you use to track conversions and micro-conversions? How many people do you need to see, and when do you need to see them?
Think about SEO scalability.
Scalability is one of the most difficult issues that bigger firms confront when building an SEO website strategy. Perhaps your site has hundreds of pages, or you lack the bandwidth to achieve your SEO content development targets. Perhaps you're having trouble establishing links.
