How to conduct a social media audit?
According to experts, social media is no longer a novelty. A social media audit provides you with a comprehensive picture of how social media is working (or not working) for your company. It is a process of evaluating your current social media strategy by reviewing specific metrics and enhancing your strategies. But first, you should know about . When auditing your social media presence, it’s important to focus on your objectives for each platform where you’re active. Setting goals will help guide your presence and inform you about which metrics to track for each platform. For example, while your Instagram followers may grow faster than those on Facebook, the latter leads to more paying customers. According to the experts from the , drilling down to individual posts can highlight which types of content you must create.